The Advertising Express

The Indian Express is one of the newspapers that land on my doorstep every morning. I find it to be one of the better dailies around. Like other media outlets the Express also publishes, from time to time, self-promotional ads.

I find the ongoing campaign appealing, because of its simplicity and the strong conect with the brand value. Here are they:


Not politically correct.
But political and correct.
The Influential Express


Not the average paper.
Because you're not the average reader.
The Intelligent Express


Grey matter in black and white.
The Investigative Express


Where opinion leaders get their opinion from.
The Incisive Express


We put the ink in think.
The Impartial Express


The Left thinks we are Right
The Right thinks we are Left
The Impartial Express


The first thing on the agenda
For those who set one
The Influential Express


You care
That's why we dare
The Investigative Express

Agency: Vyas Giannetti Creative