![Envy - Be thy neighbour's envy Envy - Be thy neighbour's envy](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY2GRB-XE2IevnvOeLSIOBKpwI3AgijhyphenhyphenRnS8VDvIGhUg1XWuWdhJIYZ6Yu05kOvcVKqWQdUiZ1Xzt_QAhtCGSGjynY1aaidMzKuIAK0fZcZqnjH9hlfJKwlYnca7wG_W5o98UUQ/s280/seven_deadly_sins_01.jpg)
Envy - Be thy neighbour's envy
Lemax The Jean Co.
![Gluttony - Bite more than you can chew Gluttony - Bite more than you can chew](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKOcDrhdK7QBseCmENcCkTcxaz7iIkB6OPnkwNlSlImMuoQbn_KwSUeBfjs9Qej7nQ02OV6fC67ypQv_nULcrbBiIpVWms2diV67CUMZoeJy325eIGILDwDgpitWZtmULKJfbJ3g/s280/seven_deadly_sins_02.jpg)
Gluttony - Bite more than you can chew
Lemax The Jean Co.
![Greed - Want more than you shall need Greed - Want more than you shall need](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7-iGgdh4MpelEFRWs3wGbzyCGwZR7aIOQXfxLVkkxpduv5TkkjNXzev2J8U32zkTWtckKl-Xfm27hacrYwW7BeMozwk6pHun8x6hQOhBANDkbKLD8yUe2iSLxHnzeKr08WG7sBQ/s280/seven_deadly_sins_03.jpg)
Greed - Want more than you shall need
Lemax The Jean Co.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnGkwFwmWigBCI98S7nAqJRtbWyw_P9HKWb5oFmgYV5Xl_hBhcbuy7Fx7Z2wqmu6rZ6pzTZJ0qBiOxqKwd6ZPypNlHxB-AXNTQBGg3lAs5RFd55msmhOyDg5rl09izOZZXVZyKww/s280/seven_deadly_sins_04.jpg)
Lust - Leave a lusting impression
Lemax The Jean Co.
![Pride - Narcissism be thy religion Pride - Narcissism be thy religion](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTKfBXUzKCWZ4nRrg-k6sCF2cYbp7Zb1t12bgCePV1ClJ2eJyuYThus_eHIULRTF-oVlxJak4Xxw7591vhlDBcR1Rp7pA8v3Um1v3A1Q03yr20H9QkPx8VSS4m50RvPbIEjklhNQ/s280/seven_deadly_sins_05.jpg)
Pride - Narcissism be thy religion
Lemax The Jean Co.
![Sloth - Thou shall love inertia Sloth - Thou shall love inertia](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9NO2NjrdNtfPOXw7DXtLKceNOux0t277nprNx1ONykv4Sl38p7E2WvpOlgrucjQGGcHQkcDO_7Mf5Dxr9ukGOqiqwXsP356U4NR7IxdVHGnhwIEXNMWTK62hyphenhyphenucTs62h-3mPWbg/s280/seven_deadly_sins_06.jpg)
Sloth - Thou shall love inertia
Lemax The Jean Co.
![Wrath - Thou shall not hold back thy fury Wrath - Thou shall not hold back thy fury](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL922Xsj1YEqwgu3Hy4y05XDN1cZU-I-J3Tht-BJQyZYwTO9G3D3GhRPT1qsRWr4_l3VFaERIhLoRHeLvbdH3p6T7HV8lBDQmKHHlB2OYM_cZMIWbQNY6fPJOvpOhUnm_XTOXDdA/s280/seven_deadly_sins_07.jpg)
Wrath - Thou shall not hold back thy fury
Lemax The Jean Co.
And in case you haven't noticed, there is an apple (partially eaten) in each of them. Apple - the original sin.
A couple of other Seven Sins ads from other countries:
![Seven Sins on five floors Seven Sins on five floors](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3ytbHzJokJ8gb7Z6rPdeDRdDJHbHkpgRx38dtvdGuCAU1aJ0luLzGi9iErdYwMIMHToz2LPnzAA_7ciOmstFBD51OQ4Qoj7dDnKdJeMo7Zc2U19t8SujJPcmdNeSuVPM1YYNYbg/s280/harvey_nichols_beauty.jpg)
Seven Sins on five floors
Harvey Nicols Beauty
(Harvey Nicols is an upmarket department store chain)
![Seven special programmes to lead you astray Seven special programmes to lead you astray](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzqZPpE5bHxgaW_tzbIrjnCUYtnU0M6MU5wsJuSyMMTeA8iAsNL0gYi75FNpbwtMH0lKUf-ci8dx8yiC723boPiuOl1xvb5APFXTDMK9tWEK1NWXmdLAwp1cLKX4FoetaPnIZFUw/s320/13_eme_rue.jpg)
The Seven Deadly Sins
Seven special programmes to lead you astray
13ème Rue
The Crime Channel
(13ème Rue is a French cable channel)
Algida Magnum 7 Sins
The language might be different, but we get the meaning. Magnum had also released individual ads focussing on each of the Seven Deadly Sins.
(Algida is Wall's, the ice-cream manufacturer, in Italy)
And if these ads have tickled your inner sinner and now you want delve deeper. Here's, for you, Frederick Rogers' 1907 book The Seven Deadly Sins:
An apple a day keeps the doctor away - old saying
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