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Tuesday, July 22, 2008

Manmohan is Still the Prime Minister

Singh is KinngIt was almost like a World Cup Cricket final and it seems that the better team won. And what a drama. A crore in cash displayed in the well of the house. Allegations of horse trading. Some brilliant speeches and many of the usual boring ones. Some hilarious too.

Amidst all the pandemonium in the Lok Sabha the Speaker, Somnath Chatterjee (rising above petty party politics) managed to get the voting done on the motion of trust proposed by the Prime Minister Dr Manmohan Singh, who was actually not allowed to complete his speech by unruly opposition.

But he began well:

Shri LK Advani has chosen to use all manner of abusive objectives to describe my performance. He has described me as the weakest Prime Minister, a nikamma PM, and of having devalued the office of PM. To fulfill his ambitions, he has made at least three attempts to topple our government. But on each occasion his astrologers have misled him. This pattern, I am sure, will be repeated today. At his ripe old age, I do not expect Shri Advani to change his thinking. But for his sake and India’s sake, I urge him at least to change his astrologers so that he gets more accurate predictions of things to come.

I think NDTV Imagine should ask McCann Ericsson to come up with yet another TVC for their Ramayan Ek Acchi Aadat campaign where kids are shown aping our Members of Parliament.

The final figures:

For: 275
Against: 256
Abstained: 10

And I believe its for the better. For now. As for the Left, there's not much left.

For the Akshay Kumar starrer Singh is Kinng, tons of free publicity.

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Monday, July 21, 2008

Is Delhi India's ONLY City?

Delhi is IndiaThe other day my brother called up. "Delhi's going to host the Winter Olympics," he joked. But for the people who take decisions on such matters in India might quite possibly be thrilled at the idea.

And a few days later I read that Delhi would be the official host of the 2010 Men's Hockey World Cup.

I don't have anything against Delhi, after all I have been living here for almost half-a-decade now and have started to identify myself with the city.

But then it isn't a nice experience to be a citizen of a single-city nation. To the outside world it would seem that there is only one city in the 32,87,263 sq km area of the country - Delhi or more specifically New Delhi.

Isn't it already enough that the city has already hosted the first ever Asian Games in 1951 followed by the 1982 edition and now the Commonwealth Games in 2010?

In between there was some unsuccessful bids to play the hosts for yet another international sporting event. And now there are plans to bid for the biggest of them all - The Olympics in 2020.

This one-city focus isn't found in many of the countries of the world. Honestly, I hadn't heard of Incheon before it beat Delhi in the race to the 2014 Asian Games.

If we look at the Asian Games, South Korea got the opportunity thrice to host it and only the first (1986) was in the capital Seoul, the subsequent events went to Busan (2002) and Incheon (2014). The 2010 Asiad will be held in Guangzhou and not Beijing.

Amongst the 20 cities that have/will hosted/host the Commonwealth Games (in its different forms) only four are country capitals (and this includes Delhi). And as many as 10 of the host cities of the Olympic Games weren't the cities where the seat of the government resided.

Such international events provide a tremendous potential to overhaul the entire infrastructure of the city. The city of Delhi has been fortunate enough to have good facilities (compared to other cities in the country), that has been augmented by the Asian Games and now the Commonwealth Games. Don't other cities in the country deserve an opportunity to make things better for its residents? Why do we need to be concentrated only to the National Capital?

Before you point it out, Hyderabad did host the inaugural Afro-Asian Games in 2003 and the 2007 Military World Games, but they were comparatively inconsequential.

There is an India beyond the periphery of the NCR. Our media is partially blind to the fact (partially because they at least see the other metros). And to our sports administrators... get a phacoemulsification done.

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Innovative Condom Photography

Old pal Kisholay seemed pleased with my series - Rubbers of India - and being the photographer that he is, promptly shot and sent me a couple of photos to propagate the message of safe sex via this blog.

Here they are:

Innovative Condom Photography
© Kisholay Ray

Innovative Condom Photography
© Kisholay Ray

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Sunday, July 13, 2008

La Lara La La... Liril

"The waterfall was Indian advertising's watershed, when former Air-India hostess Karen Lunel appeared in a green two-piece bikini for Liril. The first in a series that later also brought us Preity Zinta, Liril gave Indian advertising the sex appeal of the semi-clad feminine form, which it has used ever since to sell aftershaves, cars, clothing and condoms..." I wrote in an article for Tehelka.

If what I know is right, this was one of the earliest colour ads to be aired on Indian television (the brand - Liril - was launched in 1975) and colour entered Indian living rooms courtesy the 1982 Asian Games.

For Alyque Padamsee, the man then at the helm of Lintas, the agency behind the landmark ad, "more than the freshness that comes from its features, Liril promised 20 minutes of freedom to the Indian housewife who gets pulled in different directions for the rest of the time."

For those who came in late (to planet Earth) here is the revolutionary Liril ad:


To share/embed this video click here
Download video [00:00:47 FLV 1.76 MB]
Download for mobile [00:00:47 3GP 965 KB]


The ad was shot in Pambar Falls in Kodaikanal, Tamil Nadu, which is now more popularly known as 'Liril Falls' thanks to the ad.

Karen Lunel was the first Liril girl. Those who followed her include Aneesha Dalal, Pooja Batra, Anjali Jathar, Hrishita Bhat, Tara Sharma, Ruchi Malhotra, Deepika Padukone, Divya Palat and of course Preity Zinta.

I had posted some Liril print ads here.

An interesting fact that I never realised before - the name is a palindrome.

So catchy is the La lara la la... tune, composed by Vanraj Bhatia, that I couldn't help but make a ringtone out of it. You can preview and download the MP3 ringtone from below:






Download [MP3 116 KB 00:00:09 96kbps Stereo 44 kHz]
Right click and Save Link As/Save Target As


And to wrap this post, here are some image grabs:

Snapshot Slideshow


Click on image for original jpegs

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Saturday, July 12, 2008

Denim Drool: Numero Uno Ads

I tend to associate Numero Uno with an ill fated pair of jeans of mine and underfed, but nevertheless, sexy models adorning their campaigns.

A number of known names - Laxmi Menon, Marc Robinson, Indrani Dasgupta, Mini Mathur, Anupama Verma - have modelled for the brand over the years.

Here's a visual time travel - spanning 16 years - through the brand's ads:

2008:

Numero Uno Jeanswear

2007:

TVC


To share/embed this video click here
Download video [00:00:18 FLV 491 KB]


Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

2006:

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

2003:

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

2001:

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

Numero Uno Jeanswear

2000:

Numero Uno Jeanswear

Numero Uno Jeanswear

1998:

Numero Uno Jeanswear

Numero Uno Jeanswear

1997:

Numero Uno Jeanswear

1996:

Numero Uno Jeanswear

1995:

Numero Uno Jeanswear

1994:

Numero Uno Jeanswear

1993:

Numero Uno Jeanswear

1992:

Numero Uno Jeanswear

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