It's been quite a while since I posted a condom ad. So here it is:
Partner premium quality flavoured dotted condoms.
Looks like Medikit got this ad made from an in-house intern.
And much like Kamasutra's 'Jusk Ask for KS', you'll have to ask your chemist for a 'PC'.
Chances are, he might just direct to the nearest Nehru Place like computer hardware hub or better still, send you to North Block, Central Secretariat, New Delhi, to go find the Home Minister.
Durex apple flavoured condoms print ad:
Your turn now to seduce heer with the forbidden fruit.
Apple flavoured condoms.
Next time she is hungry for love, offer her a heavenly temptation.
Durex's new apple flavoured condom.
So that lovemaking turns more fruitful.
Even sinful.
Durex Apple
The original temptation
Agency: McCann
This blog first saw a spurt in its pageviews in July-August 2006 thanks to a post titled Rubbers of India, something that has now developed into a complete section.
And when we talk of rubbers of India, the first brand that comes to mind is Nirodh.
It was the revelation of the underlying meaning of the classic "Pyar hua iqrar hua, pyar se phir kyon darta hain dil (Love happened, acceptance happened. Why does the heart then fear love?)," with the addition "Deluxe Nirodh aath aane mein teen (Deluxe Nirodh/condoms three for 50 paise)," that I became aware of the existence of the rubber sheath. The ad has the greatest recall value amongst all contraceptive advertisements in India. We kids loved it and put a price on our classmates, 50p for 3 - cheap. But one condom cost soft drink major Pepsi dear - Rs 1,23,000 to be precise.
Old pal Kisholay seemed pleased with my series - Rubbers of India - and being the photographer that he is, promptly shot and sent me a couple of photos to propagate the message of safe sex via this blog.
Here they are:
© Kisholay Ray
© Kisholay Ray
Here's an ad for Valentine's Day:
November 14th
Have no surprises for children's day.
"Happy Valentine's Day"
Durex
And a potpourri of 47 songs, that I had compiled together (with considerable effort) last year. Since good things can always be rehashed, here's the video again. The value add this time is a download link for the video in 3GP format, so that lovey-dovies can download and Bluetooth to the objects of their affection. [Original post]
To share/embed this video click here
Download video [00:14:52 FLV 24.2 MB]
Download for mobile [00:14:52 3GP 16.3 MB]
This ad is the result of the creative efforts of Calcutta-born 22-year old National Institute of Design student Rohit Iyer.
"The script was written by an MTV writer named KM Ayappa. I did all the animation myself, starting from the designs and rough storyboard to final composite. The process comprised of creating artwork in Adobe Photoshop which was then animated and composited in Adobe After Effects. The whole spot took about a month to animate."
First Pooja Bedi disarrayed a chessboard and had a steamy shower with Marc Robinson, then Miss Mauritius 1993 Viveka Babajee and Inder Sudan let their passions wild beneath a waterfall. Then came the double meaning ads - "So... what are you thinking of?" - and the current flavour of Kamasutra Condom advertising is roleplay.
Here's a roundup of theme "Who do you want to be tonight?"
Who do you want to be tonight?
Kamasutra Condoms
(Detective)
Who do you want to be tonight?
Kamasutra Condoms
(Nurse-patient)
The dancer performed well.
The instructor gave her several zeroes as a reward.
Kamasutra dotted condoms.
Who do you want to be tonight?
The art critic praised the artist for his use of lines.
He promised her many more private viewings
Kamasutra ribbed condoms.
Who do you want to be tonight?
The geography professor gave private tution on different contours.
The biology teacher couldn't stop thanking him
Kamasutra contoured condoms.
Who do you want to be tonight?
The gardener surprised the landlady with an off-season flavour.
He was suitably rewarded
Kamasutra Surprise. Assorted flavoured condoms
Who do you want to be tonight?
The doctor came late.
The nurse was glad
Kamasutra Longlast. Climax control dotted condoms
Who do you want to be tonight?
To share/embed this video click here
Download video [00:00:35 FLV 903 KB]
Kamasutra Condoms - Detective TVC
To share/embed this video click here
Download video [00:00:41 FLV 1 MB]
Kamasutra Condoms - Lifeguard TVC
(But that can be at any time of the day. Don't let the tonight clause keep you waiting)
Nrityanjali Academy in collaboration with the India HIV/AIDS Alliance has produced a number of public service announcements in the form of music videos. The songs are in Telugu but with English subtitles. The tunes are catchy and the execution though simple seems effective. The following is one of the four videos produced by them. It focuses on the condom, its types and uses and also makes an attempt to break some myths surrounding the use of rubber protection.
To share/embed this video click here
A higher resolution video is available here.
The old 'Moods please' ad definitely did change the way in which Indian men asked their chemist for condoms. Then the focus shifted on the woman, actually it is still the man but via the woman, with the 'My Man!' campaign.
Here's the 'Yeh kya huan, kaise huan...' commercial:
To share/embed this video click here
Download video [00:00:34 FLV 837 KB]
Full2Faltu aptly describes the ad as "erotic, sexy, to the point and even though being a condom ad surprisingly not at all vulgar. No sex, no skin show but just pure teasing between partners."
Related post: What's Wrong with This Ad?
The airing of these ads during the ICC Champions Trophy had upset both the Advertising Standards Council of India (ASCI) and the Censor Board. The complaint on the ASCI website reads:
Visuals of "a woman sensually and orally enjoying the flavours of fruits." are obscene and vulgar because they imply promotion of 'XXX Flavoured Dotted Condoms' for oral sex. Also, running these Ads during cricket matches, which has large proportion of minors and children watching, violates prevailing standards of decency.
Ads violate prevailing standards of decency as relevant to this vulnerable age group. The time of airing and the programme during which the Ads were shown, were not suitable for viewing by children and minors.
After chocolates, chawanprash, clothings, automobiles, televisions, paints, pens, banks and soft drinks it seemed that there were only two things which Amitabh Bachchan hadn't endorsed - chaddis (underwear) and condoms. Now this Durex ad has vanquished for the Big B's another of his unconquered realms.
Though the ad also doubles up as a promo for Cheeni Kum, it is also a condom ad (the definition isn't stretched too far).
To share/embed this video click here
Download video [00:00:34 FLV 836 KB]
The voice over says:
Around the world, love speaks one language.
Durex celebrates love with Cheeni Kum.
Dwaipayan sent me this:
Legendary Thai senator Mechai Viravaidya, who single-handedly crafted Thailand’s success story against AIDS, has inspired India to find its very own condom man. India’s National Aids Control Programme chief K Sujatha Rao, who just returned from Thailand after studying the phenomenon called "Mechai", has decided to find a man who will be India’s desi "Mr Condom".
In this age of AIDS (and also unwanted pregnancies), it is good to see a condom bar coming up in Chandigarh. Le Corbusier might not have thought of it, but that adds another reason for me to hasten my much delayed visit to the city.
A nightclub in India which says that it is the first to offer condoms as its unique theme has opened in the northern city of Chandigarh.
The "condom disco" is certain to raise eyebrows among more orthodox residents.
Backers say there is a serious purpose behind the disco as the aim is to promote HIV and Aids awareness among young sexually active people.
The new bar was, appropriately, inaugurated by the president of a counselling group for Aids sufferers.
A November 1987 ad for Kohinoor Fiesta Colour Condoms (published in Debonair)
The copy reads:
Tonight don't put the lights off
You can't see the colours of passion in the dark
Kohinoor Fiesta Colour Condoms
Available in Red, Green, Blue, Violet & Black
A TTK product
This ad and its television counterpart has been on for a long time. Good ads though. But there's something wrong with it. What?
Moods condom ad
Condoms are about protection. But the guy's not wearing a helmet (he's riding a two wheeler). One variant shows him wearing protective gear (on the head), but this doesn't. Maybe because the girl can't nibble his ears through a helmet.
[Ad scanned from The Man, April 2007]
Boing Boing termed my earlier post on Indian condoms 'bottomless.' Now researchers have 'discovered' that condoms "made according to international sizes are too large for a majority of Indian men." Damn! I wrote such a long post and still my brethren fell short.
Almost every newspaper and website has this story. But didn't we know this for long. At least women abroad know better. A few had posed me the question during online chats (no, I wasn't on any of 'those' chat rooms).
Clothing brands had realised this much earlier, only that they are implementing it now. But then it was for the visible portions. For something like a condom, it is just a little difficult. And with samples, however large they are there's always a chance of having it skewed. The suggestion of having different sizes is welcome (in addition to flavours, colours, texture there'll also be a choice between S, M, L, XL and XXL). But like women, many of whom are not aware of their perfect cup sizes (the calculation, like most things female, is a little confusing), it will take some instructions for men to know which category they 'fit in.' Different experts still have varied opinions on how to go about the measuring exercise.
There's also an online Definitive Penis Size Survey (contains images which might not be safe for work) In case you are interested in an unscientific measurement exercise, which will not require you to drop your pants, try this out (safe for work, requires Flash).
Anyway does size matter (Cliched question, I know that. But the answers are always interesting)?
[Initially thought of not posting about this story, then Shivam sent me a link. Then thought that it might just be my forte and moreover many people were already visiting this blog looking for that story. I don't want to disappoint anyone. The last post had got too long, will post updates on this page, until this too gets bottomless]
In New Delhi's Nirman Bhavan there is a clock, but it doesn't tell the time. It calculates the cumulative fruits of efforts initiated approximately 280 days ago. The rate of increase is approximately 29 per minute. It would've definitely been faster, if not for inventions called contraceptives. The most popular and visible form of this restrictive yet propagative is prophylactics which in more comprehensible terminology are called rubbers, love gloves, jimmy hats, raincoats or simply, condoms.
It was the revelation of the underlying meaning of the classic "Pyar hua iqrar hua, pyar se phir kyon darta hain dil (Love happened, acceptance happened. Why does the heart then fear love?)," with the addition "Deluxe Nirodh aath aane mein teen (Deluxe Nirodh/condoms three for 50 paise)," that I became aware of the existence of the rubber sheath. The ad has the greatest recall value amongst all contraceptive advertisements in India. We kids loved it and put a price on our classmates, 50p for 3 - cheap. But one condom cost soft drink major Pepsi dear - Rs. 1,23,000 to be precise.
What began as a protection against insect bites, infection and injury some 3300 years ago has evolved into coloured, flavoured, ribbed, dotted and I don't know how many different varieties - almost customised for individual needs and moods. The land of the KS - the Vatsayana one, is also the land of the KS - the Pooja Bedi and Viveka Babajee one. In India the use of the rubber isn't limited to prevention of procreation. Keeping in line with the glorious tradition of producing electricity using tractors and using washing machines to make lassi, Indians use it in the finishing if Benarasi silk sarees, to provide a smooth finish to tarred roads, waterproofing ceilings against the monsoon onslaught and also to carry water to the fields to answer the call of nature. Blowing balloons is one of the intended purposes.
Says Rama Kant of King George's Medical University, Lucknow,"The lubricant in latex-made condoms comes in handy for giving a smooth finish and shine to Benaras silk saris. For waterproofing, condoms are cut and spread under the cement-concrete mortar above ceilings; and as for roads, large quantities of condoms are mixed with tar-concrete in hot-mix plants to churn out a high quality road finish product."
This solves the riddle of the millions spent in free condom distribution not reflecting in the rate of growth of population and the incidence of HIV/AIDS. And we thought that Indians got hyperactive in bed with the availability of free protection. Given the qualities of the condom such unintended use is unavoidable.
A quality condom can easily stretch over three feet (now you know what to think when someone says that it doesn't fit) and it can also hold up to 12 litres of water or three bags of potatoes before bursting.
Nowadays we welcome the richest man in the world with an eight foot condom and also get it as a reward for getting a haircut. At the same time we had governments restricting condom advertising on the national broadcaster asking people to focus on abstinence and single partner relationships. The next government again shifted the focus on the rubber. Abstinence does not even work amongst the avowed celibates and power and single partner relationships do not seem to go together. Recent scandals and hidden camera acts have added credence to what everyone knew for long.
Sometimes a little off-track application puts the doer as well the doctor in some trouble.A 27-year-old lady presented with persistent cough, sputum and fever for the preceding six months. Inspite of trials with antibiotics and anti-tuberculosis treatment for the preceding four months, her symptoms did not improve. A subsequent chest radiograph showed non-homogeneous collapse-consolidation of right upper lobe. Videobronchoscopy revealed an inverted bag like structure in right upper lobe bronchus and rigid bronchoscopic removal with biopsy forceps confirmed the presence of a condom. Detailed retrospective history also confirmed accidental inhalation of the condom during fellatio.
Moral of the story: A blowjob can blow up your medical bills (Suggest more morals).
One of the major obstacles which youngsters face with condoms is not about using them but acquiring them, especially from a medical store. Matters are made worse if there is an elderly gentleman or a woman manning the store. If you've seen the movie Anubhav (no not the one from 1971 directed by Basu Bhattacharya, but the 1986 one which has a gawky Shekhar Suman in the lead role opposite Padmini Kohlapure) you will know what I exactly mean.
Many like to stock an emergency rubber in the wallet. But it is always advisable to keep on replacing the stock at short intervals. The daily friction which the wallet has to go through, especially if you're in a habit of keeping your wallet in the rear pocket of you trousers/jeans, takes its toll on the otherwise sturdy and flexible latex. A friend had to retreat from an escapade as the wallet-stocked sheath gave away immediately after application. He had been carrying it for months in hope. This joke gives a different perspective to condom storage and why you shouldn't be putting it in the wallet (many must have heard it before, but it is still funny):My wonderful girlfriend and I had been dating for over a year, and so we decided to get married.
There was only one little thing bothering me.it was her beautiful younger sister.
My prospective sister-in-law was twenty-two, wore very tight miniskirts and generally was braless. She would regularly bend down when she was near me, and I always got more than a pleasant view of her private parts. It had to be deliberate. She never did it when she was near anyone else.
One day "little" sister called and asked me to come over to check The wedding invitations. She was alone when I arrived, and she whispered to me that she had feelings and desires for me that she couldn't overcome. She told me that she wanted to make love to me just once Before I got married and committed my life to her sister.
Well, I was in total shock, and couldn't say a word. She said, 'I'm going upstairs to my bedroom, and if you want one last wild fling, Just come up and get me." I was stunned and frozen in shock as I watched her go up the stairs. When she reached the top she pulled off her panties and threw them down the stairs at me.
I stood there for a moment, then turned and made a beeline straight to the front door. I opened the door, and headed straight towards my car.
Lo and behold, my entire future family was standing outside, all clapping! With tears in his eyes, my father-in-law hugged me and said, 'We are very happy that you have passed our little test.... we couldn't ask for better man for our daughter. Welcome to the family."
And the moral of this story is:
"Always keep your condoms in your car!"
This guy also has a nice take on condom storage and related stuff.
An administrative folly did try to put a restrictive barrier on us Indian bloggers but that was very unlike the good condom. The rubber doesn't restrict the fun (the new ones add to the experience) but stops us from the regretting later. The rubbers of India are many and varied and so is the propaganda practice. The real purpose of this post was to bring together at one place, the best (that I could lay my hands, make that cursor, on) of rubbery India.
The big Indian condom story began back in 1966 when the largest manufacturer of contraceptives in the country - Hindustan Latex Limited - was established. It was in 1991, the sultry side of the rubber industry in India came to the fore with the introduction of Kamasutra condoms by JK Chemicals - now JK Ansell (ask for KS and the chemist understands, ask for KS and the bookseller understands). Ask the panwallah and he'll show you varieties which Google cannot find. This is what I could manage with Google. My panwallah didn't let me photograph his stock (Other stuff that I found in old magazines will make it to this blog in a different post.)
Condom packets have written on them - for single use only - right. Condoms are purchased by an individual for his personal purposes, but like all other things you can buy in bulk and save a little. But a FAMILY PACK of condoms! A family pack means that the whole family can use it or do they mean that these are intended for starting a family. As Rishi (Rahul Bose) in Jhankar Beats suggested - condoms for NOT family planning. But condoms in a 'family' pack? That's taking things a little too far.
If you thought that male condoms are only of the latex type (no I'm not talking flavoured or dotted, that's for later), the All India Institute of Medical Sciences tells me that there are four:
* Natural skin condom: Made from lamb intestine, rarely used nowadays. It provides better sensation, but does not protect from infection. Most viruses can cross natural membrane
* Latex condoms: 0.3 - 0.8 mm thick - sperms and organisms causing STIs cannot pass through these condoms.
* Poly-urethane condoms: These are odourless, have greater sensitivity and resistance to deterioration from storage and lubricants. Individuals with latex allergy can use poly-urethane condoms.
* Silicon rubber condom: thicker and less popular (does Pamela Anderson have anything to do with it?)
If you're unsure of how to use them but can't read the fine print on the cardboard covers, or you've already cut them up and pasted the pictures on your 'hot' scrap book then there's Condom Sutra for you with all it's gyaan.
And this one has been 'Specially made for Government of India.' Since the product is 'lubricated' it does make some sense.
Some Indian condom brands:
Zaroor
So
Hi-Life
Privent
Moments
Bigdom
Green Love (Is it eco-friendly?)
Kohinoor
Moods
Masti
Kamasutra
Super Deluxe Nirodh
Deluxe Nirodh
Senorita
Adam (only if Adam used one)
Nymph
Rakshak
Ustad
Share
Casanova (He used to use protection)
And some varieties within
Kohinoor
Multi-variety
Moods
Spiral
Ribbed
Coloured
All night extra time
Strawberry flavoured
Ultra thin
Scented - Rose, Musk, Jasmine
Chocolate Flavoured
Dotted supreme
Extra long
Kamasutra
Peppermint Flavoured
Flavoured
Climax Control Dotted
Dual Textured
Super Thin
Ribbed
Dotted
Contoured
Studded
Sport - Mixed Berry
Strawberry Flavoured
Form Fitted
Sport - Coloured
Strawberry Ribbed
Extra Pleasure
A condom vending machine
The manufacturing machinery
Condom manufacturing line
Condom making
And some print ads
What about some television commercials?
Kohnioor
1. A couple laterally set their house on fire. [Download 3.17 MB AVI 00:01:20]
2. Extra time - that goes on and on and on and on ... [Download 1.88 MB WMV 00:01:20]
Kamasutra
The double meaning series
1. Waiting room [View Flash | WMV | RM]
2. Executive lunch [View Flash | WMV | RM]
3. Hospital [View Flash | WMV | RM]
KS Oldies
1. Pooja Bedi and Marc Robinson playing chess [View Flash | WMV | RM]
2. Pooja Bedi in the shower [View Flash | WMV | RM]
3. Viveka Babajee - under the waterfall [View Flash | WMV | RM]
Raj and Rishi finally get their one-liner in Jhankaar Beats and I repeat - Better safe than worry.
Addition #1
Yahi Hain Sahi (This is Right) - Condom promotion campaign
View TVC storyboard | Watch television commercial [RM 00:00:41]
Addition #2
Safe sex ad
Image courtesy: DFID UK
Addition #3
A rubber vendor
Image courtesy: Asian Sex Gazette
Addition #4
Kamasutra Print Ads
Addition #5
More KS Ads
Addition #6
The World's First Condom Bike
By who else but an Indian - K Sudhakar of Sudha Cars, Hyderabad. Pictured here sitting atop his condom bike (wonder if the material used is the same) on November 28, 2002.
Addition #7
Reader's contribution: Dwaipayan of Meaningless Crap has sent the following featuring an article on condom campaigns in India (HT Sunday Magazine July 9, 2006).
Click on the images for a larger view
Addition #8
A history of the evolution of social marketing of contraceptives in India is available here
Addition #9
This page contains a collection of audio-visual spots on HIV/AIDS produced by ILO UNAIDS & BBC World Service Trust - NACO - Doordarshan. The videos are downloadable and are in Real Media format.
Addition #10 (August 18, 2006)
What do you have with your morning tea (besides tea)? Newspapers. Now add some action to that. According to Hindustan Times the Andhra Pradesh State Aids Control Society is planning to deliver a condom-a-day (in strawberry-coloured packaging) with the morning paper."We thought that delivering the condoms with newspapers would be the surest way of reaching people. We are talking to newspaper distributors and hawkers to pitch in for this social cause," said AIDS control officer Dr Dinesh.
The authorities hope to distribute 10,000 condoms a day with the newspapers. The target groups are people living in poorer localities and migrant workers. While the bulk of the condoms would be delivered with the morning daily, a small number would be distributed along with a locally-published evening newspaper.
Addition #11 (November 10, 2006)
Flavoured condoms are a hot favourite. But censors (as usual) do not like the 'taste' of it.Authorities want to stop the daytime airing of a television advertisement promoting flavoured condoms saying it is obscene and in bad taste, a newspaper reported on Friday.
The advert promotes DKT's "XXX" strawberry, chocolate and banana flavoured condoms with the catchline "What is your flavour of the night?"
...
"This campaign is obscene," Sharmila Tagore, chairwoman of the Censor Board was quoted as saying in the Times of India. "Maybe DKT is targeting raunchy teenagers. But the ads are definitely not meant for children."
...
A senior DKT official told the newspaper the flavoured condoms were not meant to promote oral sex, but to encourage couples who do not like the smell of latex.
Addition #12 (November 18, 2006)
These are courtesy ShivamNarendra Modi pic on Condoms Pack
Health kits containing contraceptive pills, chlorene tablets, ORS packets and condoms are being distributed by the Gujarat government.
The goodies are from Chief Minister Narendra Modi and even his picture graces the kit.
...
"He puts his photographs on food packets for those affected by the floods in Surat. Now it is even on condom packets, it is embarrassing," said Arjun Modhwadia, Congress leader.
But the government says its intentions are noble and even though it has unfortunately got nicknamed the Modi condom, the plan has worked.
The next is from Hindustan Times (They desperately need to do something about their websearch and archiving. So no link to the original story, only excerpts from the text).Protection is not really Narendra Modi's forte
By Ruchir Joshi
Hindustan Times
July 6, 2006
Having not yet seen the goods myself, I don't know if Narendra Modi's
face is printed only on the cartons, whether it's resplendent on each
individual packet or, indeed, also embossed like a royal profile on
the business end of each condom itself. What I do know is that Modi
and Ashok Bhatt, the Health Minister, both seem eager to try and get
ever deeper into the lives of the citizens of Gujarat.
(The story isn't condom centric, it's just used as an excuse for another unending round of Modi bashing. All the media bashings doesn't seem to have done the man any harm)
