A glass of steaming milky syrupy tea is best served cut. One by two or two by three, it embodies the spirit of sharing and camaraderie (and more significantly a resource crunch). Come, have a sip.
This video is making quite a wave on the World Wide Web and some males (and a few females) wish they had been born a Hardee's Western Bacon Thickburger. First the ad, the gyan can come later.
Download video [00:01:01 FLV 1.20 MB] Download hi-res video [00:01:01 AVI 4.36 MB] Download for mobile [00:01:01 3GP 1.11 MB] Created by the Los Angeles-based advertising agency, Mendelsohn|Zien, the ads are supposed to start running from March 30. And the ex-Mrs Rushdie was chosen because of what she wrote in her 2007 cookbook Tangy, Tart, Hot and Sweet (maybe also because of her speciality in what is described as 'food porn':
I…started wolfing down bacon Western cheeseburgers after school at Carl's Jr. The sublimely pleasurable taste of bacon…was further enhanced by its mingling with the barbecue sauce, greedily licked off as it dripped down my teenage fingers.
A "tradition of pairing beautiful women with decadent burgers," that's how they describe it. In 2005 they had put together a raunchy ad for a burger, that didn't initially look like one for a burger (resembled a professionally made soft-porn trailer), with Paris Hilton (who else?).
When I joined my first job, here in Delhi, one of the landmarks that I initially noticed near my office was the ECE House at Kasturba Gandhi Marg. It instantly brought to mind that unforgettable jingle "Bhool na jana, ECE bulb lana. (Don't forget, get ECE blub).
Gufi Kanwarjit Paintal, (best known for his role of Shakuni Shikhandi in Mahabharat, the TV series) is leaving for work and his wife in the ad reminds him to get an ECE bulb and on the way everyone - the maid, neighbours, bus passengers, Udipi restaurant owner, a Parsi bawa, dhobi, a Bengali lady - also do. Finally he manages to stammer "B..bb..bulb" to the shopkeeper.
This TVC had the multi-lingual flavour akin Mile Sur Mera Tumhara, with atleast five languages - Hindi, Marathi, Gujrati, Bhojpuri and Bengali - used (though this ad predates the much-loved national integration song by quite a few years).
The lines in Bengali "Bhoolbe naa, niye esho bulb, ECE bulb" sound extra sweet. And as a kid I relished the part where the bulb lights up in Paintal's hand.
I'm yet to watch the movie. Intend to do that over the weekend. There are too many things happening out here, for me to sit back and watch a film in leisure.
The concept is appealing, and the bits that I viewed, while converting it, displayed some decent work in animation. Simple can be a lot of fun.
Since in a welcome move the creator of the film Nina Paley has shared it under a Creative Commons Attribution-Share Alike License, I'm putting it up here and in different formats to suit different needs.
About the film: Sita is a Hindu goddess, the leading lady of India's epic the Ramayan and a dutiful wife who follows her husband Rama on a 14 year exile to a forest, only to be kidnapped by an evil king from Sri Lanka. Despite remaining faithful to her husband, Sita is put through many tests.
Nina (the filmmaker Nina Paley herself) is an artist who finds parallels in Sita's life when her husband - in India on a work project - decides to break up their marriage and dump her via email.
Three hilarious Indonesian shadow puppets with Indian accents - linking the popularity of the Ramayan from India all the way to the Far East - narrate both the ancient tragedy and modern comedy in this beautifully animated interpretation of the epic.
In her first feature length film, Paley juxtaposes multiple narrative and visual styles to create a highly entertaining yet moving vision of the Ramayan. Musical numbers choreographed to the 1920's jazz vocals of Annette Hanshaw feature a cast of hundreds: flying monkeys, evil monsters, gods, goddesses, warriors, sages, and winged eyeballs.
A tale of truth, justice and a woman's cry for equal treatment. Sita Sings the Blues earns its tagline as "The Greatest Break-Up Story Ever Told."
About the filmmaker:
Nina Paley (b. May 3, 1968, Champaign, Illinois, USA) is a longtime veteran of syndicated comic strips, creating Fluff (Universal Press Syndicate), The Hots (King Features), and her own alternative weekly Nina's Adventures. In 1998 she began making independent animated festival films, including the controversial yet popular environmental short, The Stork. In 2002 Nina followed her then-husband to Trivandrum, India, where she read her first Ramayan.
This inspired her first feature, Sita Sings the Blues, which she animated and produced single-handedly over the course of five years on a home computer.
Nina teaches at Parsons School of Design in Manhattan and is a 2006 Guggenheim Fellow.
Yeh Bullet meri jaan Manzilon ka nishaan Zindagi ek safar Chalna shaam-o-sahar Iski raftar ki Baat hain aur hi Lambi raahon pe Ye kya gazab ki chale Raaste taye kare Faasle taye kare Ye Bullet... Enfield Bullet Ghazab ki sawari.
This song is embedded into my mind right from childhood. The music has a distinct qawwali feel complete with the harmonium (though the instrument isn't desi and was actually banned by All India Radio for being inappropriate for Indian classicial music), tabla, claps and all.
If you ride a Bullet or are just a Bullet aficionado (like me), I suggest you set it as your ringtone. Here's the stuff
This Slice Aamsutra TVC appears to be an U-rated version of the Kaamsutra/Kamasutra, with some mango nectar involved in a sensuous play with one of Bollywood's most dazzling beauties - Katrina Kaif.
I found it to be quite... erotic. The Rasiya Aaja number in the background is quite pleasant to the ears.
Katrina is the ultimate trophy heroine (could term it as an 'item heroine' as different from an 'item girl'). She doesn't need to act or even mouth lines (things that exactly aren't her forte), she just needs to be there in the frame with some closeups (including the extreme ones).
I think that Katrina can't ever look vulgar. Even in Boom - that scare of a movie - which incidentally was Katrina's debut and where she wore the skimpiest outfits of her entire film career, she looked pretty (Potentially NSFW). That's what Katrina is and therefore she is the hottest keyword on the search engines.
Many people are landing on this post looking for the Slice Aamsutra Rasiya Aaja MP3/ringtone. Just to ensure that they don't return disappointed, here's the audio version:
Tata Sky Plus has released a new viral ad titled Ek Ruka Hua Faisla. But it has nothing to do with the intriguing 1986 movie, instead draws the cast and the dialogue from the 1993 dhai kilo ka film - Damini.
The weight of Govind's (Sunny Deol's character in the movie) arm is established right in the beginning. But the jhatkas of Indrajit Chadda's (Amrish Puri) hair/wig are missing. And Damini literally weeps buckets of tears. See for yourself:
While you are here, don't forget to visit this website - AdultDost.com (If you haven't already. Do not worry, it's totally safe for work. Though my boss got a scare when I first showed it to him in front of the whole office).
And Asin's new Tata Sky ads have already started airing. But they are meant for the southern India market. I've seen four ads and though I couldn't understand the language they seemed humourous. She was indeed a little over the top in the overrated Hindi Ghajini.
Most people I know are happy that Taare Zameen Par didn't make it to the Oscar nominations. They just couldn't take any more of Aamir Khan, and neither can I.
And the other day Yash Raj Films released full page ads in newspapers proclaiming that their latest film Rab Ne Bana Di Jodi is "the highest grossing film ever of Yash Raj Films". Do they seriously expect us to believe that a less than lukewarm production like Rab Ne... has actually bettered Dilwale Dulhania Le Jayenge. No way!
Nowadays there seems to be a trend of inflating earnings and declaring movies hits even if people who actually go to watch the movie do not have many others in the theatre for company. Another trick to gain a little more mileage.
Slumdog Millionaire, another overrated movie, has actually done itself some serious harm by releasing so late in India (it's releasing even later in many countries). With the hype around the movie increasing, people who would have otherwise purchased tickets to go to the theatres are watching pirated copies. And since the ones leaked are DVD screeners, there are even more takers. It is already one of the most popular on the torrent network and other video sharing and online storage sites are already displaying millions of views/downloads. And people are gleefully passing it on.
I wonder why don't producers try for almost simultaneous releases?
Though I'm glad that AR Rahman got the Golden Globe, it is necessary to emphasise that Rahman's music in Slumdog... comes nowhere close to what he is capable of. Though the award is big, the music will stand small in his oeuvre.
Hunky John Abraham and dusky Jiah Khan in a commercial for Wrangler Jeans. Both get close and closer. Fingers slip into the belt loop, hands get beneath the thighs. And given Jiah's penchant for water she wants to do it under the shower. But John has other plans - a long run away in a bathtub on the riverside. "Do It Your Way - Wrangler".
"Every daily newspaper is chockablock with news. People in fact tend to scan each page and read only what is important. We just decided to help them do that better. Luxor Highlighters tied up with a National Newspaper who agreed to hiighlight only the salient parts of every article on a particular page. Our team worked closely with the editorial team in coming uo with innovative and intrinsically true stories within the larger story. The promotion touched the consumer at exactly the right time and at just the right place."
Category: Print - Office Equipment Award: Gold Ad: "Highlight What's Important - Pink" Agency: Leo Burnett India, Mumbai Product: Luxor Highlighters Client: Luxor Writing Instruments Pvt Ltd Chief Creative Officer: KV Sridhar Executive Creative Director: Santosh Padhi Copywriters: Russell Barrett/Santosh Padhi Art Director: Santosh Padhi Illustrator: Kunal Mhabadi
Category: Print - Office Equipment Award: Gold Ad: "Highlight What's Important - Blue" Agency: Leo Burnett India, Mumbai Product: Luxor Highlighters Client: Luxor Writing Instruments Pvt Ltd Chief Creative Officer: KV Sridhar Executive Creative Director: Santosh Padhi Copywriters: Russell Barrett/Santosh Padhi Art Director: Santosh Padhi Illustrator: Kunal Mhabadi
The centre spread of a magazine was stuck with each other with post-it glue On opening the page the reader saw the stain stuck to the t-shirt Post-it glue was applied on the lipstick On further opening the page the reader could easily remove the stain off the garment
The centre spread of a magazine was innovately used to communicate a fresh new idea for Tide. The left half of the centre spread had the visual of the supposedly stained garment and the other half had the visual of a secretary with red lipstick. The lipstick was stuck to tha garment with the help of post-it glue. When the reader tried to open the page, he could easily remove the lipstick stain off the garment. This laid emphasis to our core proposition, 'Put stains back where they belong'." Category: Print - Consumer Campaign Award: Silver Ad: "Lipstick" Agency: Leo Burnett India, Mumbai Client: Procter & Gamble Agency: Leo Burnett India, Mumbai Chief Creative Officer: KV Sridhar Executive Creative Director: Santosh Padhi Copywriter: Santosh Padhi Art Director: Santosh Padhi Photographer: Amol Jadhav Illustrator: Bhushan Patil
"The centre spread of a magazine was stuck with each other with post-it glue On opening the page the reader saw the stain stuck to the t-shirt Post-it glue was applied on the ketchup On further opening the page the reader could easily remove the stain off the garment
The centre spread of a magazine was innovately used to communicate a fresh new idea for Tide. The left half of the centre spread had the visual of the supposedly stained garment and the other half had the visual of a boy spilling ketchup from his burger. The ketchup was stuck to tha garment with the help of post-it glue. When the reader tried to open the page, he could easily remove the ketchup stain off the garment. This laid emphasis to our core proposition, 'Put stains back where they belong'." Category: Print - Consumer Campaign Award: Silver Ad: "Ketchup" Agency: Leo Burnett India, Mumbai Client: Procter & Gamble Agency: Leo Burnett India, Mumbai Chief Creative Officer: KV Sridhar Executive Creative Director: Santosh Padhi Copywriter: Santosh Padhi Art Director: Santosh Padhi Photographer: Amol Jadhav Illustrator: Bhushan Patil
"The centre spread of a magazine was stuck with each other with post-it glue On opening the page the reader saw the stain stuck to the t-shirt Post-it glue was applied on the ice-cream On further opening the page the reader could easily remove the stain off the garment
The centre spread of a magazine was innovately used to communicate a fresh new idea for Tide. The left half of the centre spread had the visual of the supposedly stained garment and the other half had the visual of a girl having an ice-cream.
The ice-cream was stuck to tha garment with the help of post-it glue. When the reader tried to open the page, he could easily remove the ice-cream stain off the garment. This laid emphasis to our core proposition, 'Put stains back where they belong'." Category: Print - Consumer Campaign Award: Silver Ad: "Ice Cream" Agency: Leo Burnett India, Mumbai Client: Procter & Gamble Agency: Leo Burnett India, Mumbai Chief Creative Officer: KV Sridhar Executive Creative Director: Santosh Padhi Copywriter: Santosh Padhi Art Director: Santosh Padhi Photographer: Amol Jadhav Illustrator: Bhushan Patil
Delhi Times reports/advertises that the ad for model-VJ Pia Trivedi's new show on ETC channel, Dress Circle, is "too hot to handle."
And the Censor Board has asked for cuts in the promo (to be shown in cinema theatres) as they were "too hot and daring" and even post the cuts it would be released "only in theatres running films with an 'A' ccertificate."
Obviously, I got curious and decided to have a look at the "hot" ad and was disappointed to find it a bit damp.
Edgy! Sexy! Hardcore! Prepare to be a part of my circle... Dress Cirlce Under Bollywood's skin! Circle of movies... With me Pia Every Friday Only on ETC Every Friday 7:30 PM
Pia Trivedi in ETC Dress Cirlce promo photo gallery:
Salman Khan did a bit of modelling (like many other Bollywood stars) before making it big on the big screen. I remember having a poster of Salman in a bike advertisement (cant recall which).
This is a very young Salman (though he still doesn't look his age) playing football and quenching his thirst with some lime and lemony Limca.
Who can forget his first victory? Limca with isotonic salts to quench your thrist Fun time Limca time Young time Limca time Masti time Limca time Lime n Lemony Limca
Who can forget his first love? Togetherness with lime n lemoni Limca
Fun time...
Who can forget his first journey? Safely travel with zero bacteria Limca
Akshay Kumar is one movie star who is getting better with age (I didn't like his latest hit Singh is Kinng though) and this is on display in the new ad for Levis 501 jeans. And muscles look good on him (unlike Shah Rukh Khan displaying his overhyped 'six-pack').
The girl in the ad whose unbuttoning endeavour is cut short by the director's shout, comes back and seductively tells Akki, "See you next time, unbuttoned all the way."
There have been quite a lot of women in the Sexy Indian Ads section of this blog. Time to take care of the needs of the straight female readership.
The video (I've for the time being abandoned the old video player, it was too much of a pain for a little style):
Their tag line says "The best thing to happen to men since women."
Well, tag lines can claim anything.
But if you are interested in babes, sex, gadgets, babes, beer, laughs, babes, cars, fashion, babes and a few more babes, then you might be interested in the magazine.
There's more to see than read in there, therefore it doesn't take much time to reach from the front to the back cover.
And there's also a digital version in a CD for the guys (and gals) with pulpuslaceratapohobia.
For me the ads also matter and Maxim (the desi edition) has a few of them that fit into the 'Sexy Indian Ads' category of this blog.
Here they are, in print and as moving images (including the one above):
[This ad actually reminds me of an 1996 or 1997 issue of an Indian men's magazine (there were quite a few back then therefore am getting confused with the name) featuring photos of a girl in a cricket kit (and nothing much else on).] How to bowl a maiden over. And everything else on a man's mind.
We know men care about their girls and tools. Only tools don't make for great cover pictures.
Caution it may melt your mouse. First time in India. eMaxim. World's largest selling men's magazine. Now on a CD.
Cover girls International girls Inside girls Maxim girls archive Miss Maxim Maxim girls home Girls www.maximindia.in
This ad has been viewed almost 7.5 lakh times on YouTube (and has also been flagged an inappropriate for minors by some users, therefore you need to log in to view it there).
But then, at Cutting the Chai - there aren't any such restrictions. You get to watch ads (and a lot of other things too) and get access to related goodies.
Now back to the ad. It's for Wildstone deodorant. The female model in the ad is Pune girl Snigdha Akolkar. She has also appeared in TV serials and a (saree-clad) item number.
Presently a shorter version of the ad is being telecast on TV. Though both versions convey the same message, the longer version is (obviously) more ... detailed. The backdrop is of a Durga Puja at a Bengali household and this Bong lass - Snigdha does look like one in a sada-lal-par-saree (white red-bordered-saree) - experiences an olfactory fantasy where she contemplates a sexual encounter with a stranger, she accidentally bumped into, just because he smells irresistibly good (Axe?).
Aur bheriye ne memne se kaha, Mein tumhe kha jaoonga... Hhh... hhh...
Gale mein khich khich? Vicks lo Vicks mein cheh aushidi tatwa hain, Jo khich khich hataye. To jab bhi gale mein khich khich ho... Vicks lo.
Gale mein khich khich Gale mein khich khich Kya karun? Vicks ki goli lo Khich khich door karon...
To share/embed this video click here Download video [00:00:32 FLV 633 KB] Download hi-res video [00:00:32 AVI 4.13 MB] Download for mobile [00:00:32 3GP 728 KB] [From this post onwards I'll also try to include high resolution videos of the ads so that readers who need them for alternative purposes can have it a little easy]
We all who grew up in the 1980s and the 1990s would recall the ad and the tune, it ran for a good decade-and-a-half. I had learnt a new word, 'khich khich'. And my young mind questioned the term 'cough drops'. My argument was that drops were supposed to be liquid and this was a solid logenze.
This ad made Jayant Kripalani a household face. The little girl in the ad was Isshita Arun (or is it Ishita? The wonders of numerology) - singer Ila Arun's daughter.
And if you, like me, are wondering (I'm not very clued in) where is she now?
She has grown up (obviously) and is an actress and a television host (Some readers might easily recognise).
Jayant was paid only Rs 500 (don't know if Rs 500 could be classified as 'only' back in 1982) for the ad. But this led to his entry into the world of television (though he was already into advertising and documentary filmmaking) and he was later seen in Limca ads, TV serials Mr Ya Mrs (I don't recall that much), Khandaan (not much here too) and Ji Mantriji (the Indian take on Yes Minister). He also appeared in a number of films, the latest being Jaane Tu... Ya Jaane Na. Others were Trikaal and Rockford (saw them all).
As this too would make for a nice nostalgic ringtone. Here's the ringtone version.
"The waterfall was Indian advertising's watershed, when former Air-India hostess Karen Lunel appeared in a green two-piece bikini for Liril. The first in a series that later also brought us Preity Zinta, Liril gave Indian advertising the sex appeal of the semi-clad feminine form, which it has used ever since to sell aftershaves, cars, clothing and condoms..." I wrote in an article for Tehelka.
If what I know is right, this was one of the earliest colour ads to be aired on Indian television (the brand - Liril - was launched in 1975) and colour entered Indian living rooms courtesy the 1982 Asian Games.
For Alyque Padamsee, the man then at the helm of Lintas, the agency behind the landmark ad, "more than the freshness that comes from its features, Liril promised 20 minutes of freedom to the Indian housewife who gets pulled in different directions for the rest of the time."
For those who came in late (to planet Earth) here is the revolutionary Liril ad:
The ad was shot in Pambar Falls in Kodaikanal, Tamil Nadu, which is now more popularly known as 'Liril Falls' thanks to the ad.
Karen Lunel was the first Liril girl. Those who followed her include Aneesha Dalal, Pooja Batra, Anjali Jathar, Hrishita Bhat, Tara Sharma, Ruchi Malhotra, Deepika Padukone, Divya Palat and of course Preity Zinta.
An interesting fact that I never realised before - the name is a palindrome.
So catchy is the La lara la la... tune, composed by Vanraj Bhatia, that I couldn't help but make a ringtone out of it. You can preview and download the MP3 ringtone from below: