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Saturday, March 21, 2009

Bhool Na Jana, ECE Bulb Lana

ECE Bulb TVC Screenshots

When I joined my first job, here in Delhi, one of the landmarks that I initially noticed near my office was the ECE House at Kasturba Gandhi Marg. It instantly brought to mind that unforgettable jingle "Bhool na jana, ECE bulb lana. (Don't forget, get ECE blub).

Gufi Kanwarjit Paintal, (best known for his role of Shakuni Shikhandi in Mahabharat, the TV series) is leaving for work and his wife in the ad reminds him to get an ECE bulb and on the way everyone - the maid, neighbours, bus passengers, Udipi restaurant owner, a Parsi bawa, dhobi, a Bengali lady - also do. Finally he manages to stammer "" to the shopkeeper.


Download video [00:01:04 FLV 1.38 MB]
Download hi-res video [00:01:04 AVI 5.43 MB]
Download for mobile [00:01:04 3GP 1.19 MB]

This TVC had the multi-lingual flavour akin Mile Sur Mera Tumhara, with atleast five languages - Hindi, Marathi, Gujrati, Bhojpuri and Bengali - used (though this ad predates the much-loved national integration song by quite a few years).

The lines in Bengali "Bhoolbe naa, niye esho bulb, ECE bulb" sound extra sweet. And as a kid I relished the part where the bulb lights up in Paintal's hand.


Vinayak Razdan said...

Absolutely awesome!

Nithin said...

Nice nostaligic ad

Do you remember Sridevis Seema Bulbs also...

BTW this guy is not Gufi paintal but Just Paintal.

Gufi Paintal was Shakuni and this Guy was Shikhandi.
Both are brothers...

Soumyadip said...

@Vinakay: It is indeed.

@Nithin: Thanks for pointing out the gaffe (I'm making too many of them nowadays).

Is the Sridevi ad the Cema bulbs TVC where she dances in a blub?

@nks said...

d00d ... you totally rock ...

not just this post ... but ... many many of them ...

superb ..