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Saturday, March 21, 2009

Bhool Na Jana, ECE Bulb Lana

ECE Bulb TVC Screenshots

When I joined my first job, here in Delhi, one of the landmarks that I initially noticed near my office was the ECE House at Kasturba Gandhi Marg. It instantly brought to mind that unforgettable jingle "Bhool na jana, ECE bulb lana. (Don't forget, get ECE blub).

Gufi Kanwarjit Paintal, (best known for his role of Shakuni Shikhandi in Mahabharat, the TV series) is leaving for work and his wife in the ad reminds him to get an ECE bulb and on the way everyone - the maid, neighbours, bus passengers, Udipi restaurant owner, a Parsi bawa, dhobi, a Bengali lady - also do. Finally he manages to stammer "B..bb..bulb" to the shopkeeper.

Watch:

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This TVC had the multi-lingual flavour akin Mile Sur Mera Tumhara, with atleast five languages - Hindi, Marathi, Gujrati, Bhojpuri and Bengali - used (though this ad predates the much-loved national integration song by quite a few years).

The lines in Bengali "Bhoolbe naa, niye esho bulb, ECE bulb" sound extra sweet. And as a kid I relished the part where the bulb lights up in Paintal's hand.

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Sunday, August 10, 2008

Wildstone: Wild by Nature

Snigdha AkolkarThis ad has been viewed almost 7.5 lakh times on YouTube (and has also been flagged an inappropriate for minors by some users, therefore you need to log in to view it there).

But then, at Cutting the Chai - there aren't any such restrictions. You get to watch ads (and a lot of other things too) and get access to related goodies.

Now back to the ad. It's for Wildstone deodorant. The female model in the ad is Pune girl Snigdha Akolkar. She has also appeared in TV serials and a (saree-clad) item number.

Presently a shorter version of the ad is being telecast on TV. Though both versions convey the same message, the longer version is (obviously) more ... detailed.

The backdrop is of a Durga Puja at a Bengali household and this Bong lass - Snigdha does look like one in a sada-lal-par-saree (white red-bordered-saree) - experiences an olfactory fantasy where she contemplates a sexual encounter with a stranger, she accidentally bumped into, just because he smells irresistibly good (Axe?).


To share/embed this video click here
Download video [00:00:47 FLV 1.08 MB]
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I liked the dhak beats, therefore the ringtone version:






Download ringtone [MP3 97 KB 00:00:11 96kbps Stereo 44 kHz]

The slideshow (some things are better enjoyed in stills):


Original image slideshow

Reality check: It doesn't work this way in real life. We guys know for sure.

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Thursday, October 04, 2007

Black Magic Advertising

Translating the below word by word is beyond my ability; if someone believes that he/she can do it, please do.





A couple of these were thrown inside the autorickshaw I was returning from work in. These visiting card-sized advertisements are quite popular with the practitioners of the 'supernatural' arts of black magic and the like. Such ads are also frequently found pasted on the panes of Delhi's city buses.

This Guru Saheb Ji Bangali (the Bangali suffix is common with the black magic men given Bengal's association with such 'arts') promises results within two hours and this would be backed by a 'guarantee card.' He also declares himself the uncrowned king of black magic.

All kinds of woes have their possible cures with him and announces his 'specialist status' in a few of the fields. Lovelorn couples are especially invited for consultation. Though the consultation fees are Rs 151, there is a Rs 100 discount on the presentation of the card. And visitors have to bring along two incense sticks.

Even the best of professionals in the non-magical fields cannot exude such confidence.

Cigarette packets in India are yet to get the skull and bones symbol, but the warning on this card - 'Black magic may result in death' - is accompanied by one.

The believers in black magic and witchcraft are many and include many from the upwardly mobile educated class. If only we had more faith in our abilities than such mumbo-jumbo.

[The contact details have been blurred on purpose]

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Monday, September 17, 2007

Indian Idol 3 - A City Turns Loony

The assembly elections in the state are quite a few months away, but from the look of the narrow and winding roads of Shillong it seems that canvassing is on in full swing. And all the parties are rooting for the same candidate.

On entering the city a huge hoarding sponsored by the state Youth Congress Chief asks you to vote. Further down into the city, the BJP has also put up banners appealing you to vote for the very same contestant - Amit Paul.

Many television viewers are by now quite familiar with the name. Amit Paul is the Shillong lad who has made it to the final two in one of the numerous TV musical talent shows - called Indian Idol. And for the hill state of Meghalaya and its sleepy cosmopolitan capital Shillong it seems to be the best thing to happen since January 21, 1972 - when the state of Meghalaya was carved out of Assam.

For a city with its soul soaked in music the zeal expressed in support of a local lad coming to the verge of getting a ticket to the 'big league' might not seem surprising. But the feverish excitement over a TV show is something that someone like me finds tough to comprehend.

People from other cities from where boys and girls have been contenders for the big promises of the talent shows might have been witness to similar phenomenon. I also had, last year, when Debojit Saha from south Assam had gone to the SaReGaMaPa contest on Zee TV (he was the eventual winner but not necessarily not the most talented of the lot) and I happened to be on a visit to that part of the country.

Amit Paul is already an icon in Shillong. Almost everyone is talking about him all the time. From the barber to the taxi driver, the point of discussion is Amit. Giant screens have been put up all over the city so that people can watch 'their boy' in action. MLAs and MDCs (Member of District Council) are falling over one another to sponsor free PCOs from where the public can punch in their votes for Amit.

Rallies in support of Amit are a daily affair and the crowd at the one when Amit came visiting home is said to be the largest that the city had ever witnessed. The last time Shillong saw people turning out on the roads voluntarily in huge numbers was when the body of Kargil martyr Captain K Clifford Nongrum was brought home.

Amit t-shirts line shop windows and his posters are best sellers (though some organisations have urged them to be distributed for free). Wherever you look in the city you cannot possibly miss one face with a slight stubble looking at you from all directions.

The swanky touch-screen mobile phones are no longer the latest show-off here, it is the number of votes that one has cast for Amit. An elderly gentleman who occupied the seat next to me in a local taxi (taxis in Shillong usually ply on a sharing basis) said that he voted 500 times. Others have reportedly sent over a thousand votes for their home-bred contestant. And the voting continues throughout the night.

To have a first-hand look I walked through the semi-deserted streets to one of the free PCOs at around midnight to discover a huge crowd there. People of all ages, pre-pubescent girls and elderly grandmothers all queuing up in a pleasant September night to vote for Amit. Occasionally some slogan shouting in support of Amit breaks the silence of the night.

For a city which is used to shutters downing a couple of hours after dusk (the sun sets early in the east) these energetic midnight ventures by the young and the old is indeed welcome.

What else is also welcome is that in a communally divided and sensitive society like Shillong's the success of Amit Paul has brought about an unprecedented sense of togetherness.

Amit Paul is Bengali, his family owns a renowned clothing outlet in the centre of the city - Shankar Brastalaya - and at the forefront of the campaign in support of Amit are the Khasis (both communities - Khasis and Bengalis - over the last few decades haven't shared the best of relations). Now both, along with the numerous other communities who inhabit Shillong are making a collective effort towards realising the recently realised dream of a city-bred Indian Idol.

But then there is also a dark side to this tale. Amit's competitor for the title of Indian Idol is Prashant Tamang, hailing from Darjeeling, and sceptics believe that Shillong's Nepali community (a sizeable one) is voting for Prashant, while according to them the loyalties of of all the people of Shillong should be with the city and not the tongue one speaks in.

In case Prashant betters Amit in the vote count there are apprehensions of disturbances in Shillong, which has fortunately been quite peaceful (communally) for the last few years.

To add to all the confusion are rumors of free SMS services being provided by mobile operators leading to many people sending as many SMSes as possible. Apart from the freebie seekers there are many deep pockets abound distributing free pre-paid cards to anyone willing to punch in the SMSes in Amit's favour.

Amidst all the brouhaha it is obvious that there would be a few who can see though this maniacal euphoria (thankfully there are). These few realise that the producers of the show are merely triggering the upheaval of regional emotions and filling their (and the mobile operators') coffers and are also aware of the real value of such talent hunts at a time where every channel boasts of one, if not more such shows. They also try to recall the previous winners of such shows and the oblivion where most of them have disappeared into and also the process of multiple public voting which turns a so-called democratic exercise into a farce.

A local columnist Patricia Mukhim is believed to have ignited the fire for Amit through her columns in the local newspapers. Then socio-cultural organisations took over and even the government couldn't resist from staying behind. The Meghalaya government has declared Amit Paul the 'Brand Ambassador of the State of Meghalaya for Peace, Communal Harmony and Excellence' (see the adjacent image of a copy of the letter from the Chief Secretary) and even the Governor signed his fan book.

With many of Shillong's lasses already publicly expressing the desire to marry him, Amit might just face another problem of plenty. A Sikkim-based businessman has announced a Rs One crore funding for voting in favour of Prashant. There are also rumors of the government employees of Sikkim contributing a day's salary to the kitty for Prashant.

May the best man win, but they seldom do in the farce that these talent hunts are.

Special addition: [September 19, 2007] In fear of excommunication by fellow Shillongites and the possibility of being denied entry into the city in the future for daring to question the concept of TV talent shows at a time when Amit Paul has made it to the finals of Indian Idol 3, here's an attempt towards pacifying the die-hard fans of Shillong's latest singing sensation - some childhood and teenage photographs of him (Don't ask me whether I voted for him or not).

[Click on images for a larger view]


Teenaged Amit


Baby Amit with his grandmother


Boy Amit with his sister


Youthful Amit singing at a Shillong hotel

Amit's childhood photos courtesy: Eastern Panorama

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Sunday, April 15, 2007

Subho Noboborsho - Happy New Year

It's been a year since this blog went in for a major makeover. And it is also a fresh year for the Assamese, Bengalis, Tamils, Malayalis, Punjabis, Nepalis and many other communities.

It's Pohela Boishakh.

Subho Noboborsho!

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Saturday, October 07, 2006

Professor Rintu Has Left the Building

"What is your good name?" A question which many of us would have answered innumerable times during our growing years. The emphasis was on the 'good.' It gave us the impression that our other name(s) - nicknames, pet names - fell in the 'bad name' category. Therefore we took extra precautions against the revelation of our not-so-good names to our classmates. With those who stayed close enough to know us by our pet names, it was a fair trade. You don't utter mine and I too will keep yours a secret.

The deal usually worked only with those who spoke in Bangla at home. Others usually gave a damn about our deals and naturally turned into blackmailers. They without any alternative names, or with 'fancy' ones like Vicky, Rocky, Munna (Anil Kapoor's character in Tezaab came to their aid) or Jackie, didn't have anything to hide. About the girls we didn't care much; it was still a couple more years to go to know their worth.

Long ago, more than a year to be precise, my brother had forwarded me a mail. Many of you would have it in your inboxes. It is also there at a couple of places online. But it makes for a wonderful read, therefore couldn't resist posting it here. Hope you will sympathise with our kind.

To all the Choton, Gul-Gul, Khoka, Laltu, Gogol, Tutu, Bubu, Khokon, Bhonda... et al

This post is part of an ongoing series. In these pages, I will attempt to alert people to a great injustice that is being perpetrated upon the sons of Bengal. So you thought they were wimpy to begin with. Far from it, my friend. Their current state is a result of years of conditioning by the oppressors - namely the women. By using a variety of psychological weapons, they have reduced these fine men to what you see today.

Today we focus on the first weapon in their hands - the NICK-NAME.

When a son is born into a Bengali household, he is gifted with a resonant, sonorous name. Bengali names are wonderful things. They convey majesty and power. A man with a name like Prasenjit, Arunabha or Sukanta is a man who will walk with his head held high, knowing that the world expects great deeds from him, which was why they bestowed the title that is his name upon him.

But it simply will not do for these men to get ahead of themselves. Their swelling confidence needs to be shattered. How can one go about it? This task is left to the mothers of these lads and is accomplished by the simple act of referring to the boy, not by his fine-sounding real name, but by a nickname which Shakti Kapoor would be ashamed to answer to.

Their are some rules for creating nicknames, which need to be followed. They are -nicknames must have no connection to the real name. "Arunabha" cannot be called "Arun". No, for that would be logical, and such things are anathema in the world of women. Instead he shall be called "Bhombol". If possible, the nickname and real name must have no letters in common, but an ancient alphabet proves to be the constraining factor there.

Nicknames must be humiliating. If you are a tall strapping boy, with a flair for soccer, an easy charm and an endearing personality, then you shall be nicknamed - "Bhondu". And every time, you have set your sights on a girl, and are on the verge of having the aforementioned lass eat out of your hand - your mother will arrive & pronounce loudly - "Bhondu" - Bari eso (come home). The ensuing sea of giggles will drown out whatever confidence you had earned from that last winning free-kick.

A nickname must refer in some way to a suitably embarrassing incident in your childhood that you would give your arm and leg to forget. If it took you a little too long to shed your baby fat, then years of gymming will not rid you of the nomenclature - "Motka". If your face turned crimson when you cried as a toddler, you will be called "Laltu". When you turn 40, your friends' children will call you "Laltu Uncle". Even age will not earn you the right to be taken seriously thereafter.

Different members of the family will make up different nicknames - each more embarrassing than the preceding one. If one member of the family calls you Piklu, then another will call you Mitul, and another will call you Jumbo. The humiliation multiplies.

You will always be introduced by your nickname, until people forget you had a Real Name. Ranajoy might have taken on a gang of armed men single-handedly, but Toton really didn't have a chance. After a point Toton will completely take over the beaten body of Ranajoy, weighed down by the pressure of a thousand taunts.

This strategy is surprisingly effective. Ask yourself - would you take Professor 'Rintu' seriously? Or put much weight by the opinion of Dr. 'Bubai'? Or march into battle under the command of General 'Thobla'?

The power of the nickname has scarred the psyche of Bengali men everywhere. It follows them like a monkey on their backs. That too, a monkey with a flair for slapstick, that was gifted to them by their own mothers.

That, dear Bong friends, is Step No.1 of their grand plan. I must leave now before they realise I am telling you all this. Now let me make my escape. But wait! There's no way we can let you go now - you've seen too much. Not before you answer the question...

"Tomar daak naam ki, Khoka?" (What's your pet name, kiddo?)

Google search tells me that at least one Professor Rintu exists.

If anyone knows who the original author of the piece is, please let me know.

[Translations in brackets are my additions]


Update [October 8, 2006]

The original post is here (Thanks TM).

And my mail didn't have the concluding paragraph:

But wait! There's no way we can let you go now - you've seen too much. Not before you answer the question... "Tomar daaknaam ki, khoka? (What's your pet name, kiddo?)"

The crowd waits with bated breath in anticipation of the great warrior being hoisted by his own petard. They lick their chops hungrily. But tonight is not their night. He stands tall and straight and a smug smile plays on his lips. From his lips come the words -

"Mazhi aai Bangali nahee" (I'm not a Bong - in Marathi). And he survives to fight another day.

And this was TM's comment on the original piece:

What about the man whose mother said to a leading Bengali newspaper- "Babloo phone kore bollo: Ma, Aami Nobel peyechhi". Even a Nobel prize won't help you live that down!

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