Strepsils - MGM Lion Ad

Rooa...meow (says the lion)
Hhhh.. hhhh...
Gaale mein kharash?
Mazedar Strepsils
Roooaar!
Char mazedaar zayekon mein
Orange, lemon, ginger lemon, regular
Strepsils

Download video [00:00:10 FLV 474 KB]
Download hi-res video [00:00:10 AVI 1 MB]

This ad was based on the famous Leo the Lion - the mascot of the Hollywood film studio MGM (Metro-Goldwyn-Mayer).

From the late 1970s, it should be one of the earliest animated commercials on Indian television.

One of those ads from early childhood that is still etched in my memory.

This reminds me of a story from my childhood:

The lion lost all his skills (I don't remember the reason why) and went to his aunt (the cat) to teach him.

Being a good maasi (maternal aunt), the cat taught the lion all that it needed to survive.

On regaining his skills, the lion turned arrogant. When the cat tried to make him understand the lion chased her with the intention of killing her.

The cat climbed up a tree, but the lion couldn't. Because the cat didn't teach the lion this one thing, intentionally. And the cat lived on to shed hair on my favourite chair.

Moral of the story: Knowledge is most powerful when others do not possess it.

Related posts:

· Nataraj Phir Champion
· Vicks and the Khich Khich

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Falling in love with Dilwale Dulhaniya Le Jayenge

Three women, three kisses, three heartbreaks, a couple of apologies that's Bachna Ae Haseeno (BAH). But this post isn't about BAH it's about Dilwale Dulhaniya Le Jayenge (DDLJ) (English title: Braveheart Will Win the Bride), that super-duper hit, a film that BAH pretends to be an extension of (parasite would be more appropriate).

People tend to boast of the number of times they have watched a particular movie, usually Sholay tops such a list, but DDLJ too is a worthy competition. I have actually lost count for both the films, though Maahi's (Minnisha Lamna) count was 17.

The other day, a friend from Bangalore called up to enquire which year we passed the secondary school exams (he was at an interview and was filling up those unending HR forms). "Abbey 1995. DDLJ release hua tha na us year," I replied. For my generation it perhaps released at the perfect time. It has become a sort of a landmark.

I still remember the first show, three of us schoolmates - two boys and a girl - bunking school and sitting in the second class seats of Shillong's Payal Cinema (the tickets for the cheapest seats cost us Rs 40 each in black. The actual price back then was Rs 1.65). The release then was a rarity for Shillong - a film hitting the city's screens on the same day as the rest of the country. We usually had to wait for a few months, by then half the city would have already watched it on video tapes. Huge posters of Kajol and Shah Rukh were plastered all over. "Come fall in love," they said. When the film ended I told the female friend that I'll come back for more.

Come back I did. As the shows went by I didn't need to purchase tickets in black anymore and could enjoy the luxuries of the balcony (Rs 5.10) or the Dress Circle/Payal Circle (Rs 6.10). During the winter vacations twice or thrice a week I ventured out alone to Payal Cinema and watched Raj romance Simran and win over everyone on and off the screen.

The Raj bug hit many of us hard. A friend actually turned into a SRK in DDLJ clone and thereby earned the affections of many a female. Even today, whenever I happen to come across the film on TV, I give the remote a little rest for a while.

Aditya Chopra had indeed made a brilliant film, something that cannot be replicated. The story, the music, the performances - all had an endearing charm about it. From snowy Switzerland to mustard yellow Punjab the trip has us in a trip. The Rajs of the world looked for their Simrans and vice versa.

DDLJ also introduced me to another thing Stross beer (in film advertising works). It was the first beer that I tasted and I had made a pen stand out of that very first beer can. I think I still have that somewhere.

Though I didn't go out shopping for the leather jacket and the cap or joined mandolin classes, I did look for those little lockets that SRK wore, without success.

Another thing that I happened to notice, DDLJ perhaps began the trend of movies deriving their titles from popular songs. Nowadays every other movie does so.

In the usual post-movie alternative endings discussions, one question was common - what if Raj was unable to reach out to Simran and pull her on the train? What if?

Nothing much. His Pops would have pulled the chain.

While the dilwale took away the dulhaniya we all sat and fell in love.

Trailer:

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Embed:

<embed src="http://blip.tv/play/gaQkyMI0hIhg" type="application/x-shockwave-flash" width="320" height="270" allowscriptaccess="always" allowfullscreen="true"></embed>

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Vintage PCs from 1996

1996 was only 12 years back. The adverb 'only' doesn't exactly fit in right here. It was only the year before that the Indian public got access to the internet. As for me, I was still in school and a very few friends (whose parents could afford it) had a computer that they could call personal.

Though we were taught BASIC as a part of an optional computer course (additional computers fee was charged) and I along with a friend would also visit the city campus of the university in order to expose ourselves to this newly emerging world, I don't remember much from what I did or learned then (apart from GOTO 10) Things have changed so much.

Chanced upon a few interesting bits from those days of shell accounts and 8 MB of RAM. What is interesting is not the advances made in technology (that is expected) but the drastic fall in prices.

VSNL's rates for internet service in 1995:


All prices are flat annual rates (in Rs). Professionals only get shell accounts, the others can choose SLIP or PPP. Dial up users have a total of 250 hours to use up in a year and 512 kb disk space. Leased line rates only include what VSNL charges for bandwidth - the physical link will have to be paid for to the telecom provider - the DoT. These costs are typically 10% of VSNL's corporate rates, for distances up to 50 kilometres (30 miles). [Source]

And some PCs sold in 1996 (Click on images for a better view). Wondering what I can get for Rs 120,945 today.

[From Gladrags, February 1996]


OLIVETTI PCS42P
PRICE: Rs 74,195
FEATURES 208Mb hard disk, 8Mb RAM, five slots, Media, Vision soundcard BEST FOR Reasonably well-specified for the price and is a nippy performer. An enormous box, but with no real advantage in terms of card or drive installation space. Poor socket labelling and an oldfashioned looking monitor don't do it any favours either. The bundle of programs provided is comprehensive, with everything from Works to a typing tutor, atlas, encyclopaedia, zoological reference work and games including Star Wars, Zork, and chess. For audiophiles there's the "pocket mixer" utility which combines outputs from CDs, a microphone, digitised sound sources and Midi instrument files and the Pocket CD player which lets you program favourite music tracks.
Unfortunately, the speakers are a bit ropey.
CHANCES OF YOU GETTING ANY WORK DONE Good. It's a bit too lumpy to enjoy playing games on.


AMSTRAD PC9486
PRICE Rs 78,210
FEATURES 64 hard disk, 4Mb RAM, four expansion slots, MediaVision soundcard
BEST FOR Games and simple business applications. You should be able to run business software, garnes, and creativity packages and with the right video hardware can also run movies from CD-V discs. Once you have a multimedia PC you never have to move from your seat again and the Arnstrad is one of the cheapest on the market. Its soundcard, CD-ROM drive an.d speaker system work well. Other software provided includes a comprehensive business suite, games including the legendary Doorn, and an interactive encyclopaedia on CD- ROM.
CHANCES OF YOU GETTING ANY WORK DONE High. Not enough entertainment value to distract you.


IBM APTIVA 941
PRICE Rs 120,945
FEATURES 850Mb hard disk, 8Mb RAM, Pentium processor, Soundblaster sound card, quad speed CD-ROM
BEST FOR People who drink bottled beer with a slice of lime. IBM clearly intends to make the multimedia PC as familar in the home as a hi-fi or microwave oven. The latest Aptiva designs overcome most of the shortcomings of earlier versions, offering better ergonomics and specifications. Also new is a software system including Personal Desktop, which allows several users to arrange the Windows Program Manager in their own favourite way, and Rapid Resume, which saves all your default settings and powers the machine down to save energy when it's not in use. An optional extra is MWave, a card which serves as a fax modern, answer machine interface and sound care. The price may be a bit steep, butin terms of features, they have done the business.
CHANCES OF YOU GETTING ANY WORK DONE More of a lifestyle statement than a workhorse.


COMPAQ PRESARIO CDS290
PRICE Rs 98,890
FEATURES 411Mb hard disk, 8Mb RAM five slots, Compaq soundcard, integrated modem
BEST FOR Small businesses. The Presario comes with a good preinstalled software bundle, though the compression system means it takes half-an-hour to decompress the software and get going. The built-in modem means e-mail, compufax and Internet services are close at hand, and the computer will even function as a telephone answering machine. Business applications include Works, and instead of the usual Windows Program Manager there's TabWorks, a singlepage indexing system grouping programs by category. But the speakers are crap.
CHANCES OF YOU GETTING ANY WORK DONE High.


VALE PRESTIGE PC1486DX-66
PRICE Rs 83,930
FEATURES 333Mb hard disk, 8Mb RAM, four slots, Creative Labs SoundBlaster 16-sound card
BEST FOR Anything you fancy. As reliable as any PC you could hope for, with plenty of expansion slots and memory making up for the relatively small hard drive. The Prestige comes with pre-loaded software including Works, Microsoft Money, Encarta, Golf, Dangerous Creatures and a pack of other games. The SoundBlaster 16-sound card is the industry standard, and the speakers are decent too, so try one if you're a big games-player or like the idea of playing CDs on your computer while you're working.
CHANCES OF YOU GETTING ANY WORK DONE How's your will power?


AST ADVANTAGE ADVENTURE 6066D
PRICE Rs 76,945
FEATURES 264Mb hard disk, 8Mb RAM, two slots, Creative Labs SoundBlaster sound card BEST FOR Sophisticated games, education. With its generous 8Mb memory, the Adventure is beefy enough to run the most demanding programs, though the hard drive might not be big enough for storing large graphics files. The software bundle includes Microsoft Works., an accounts program, organiser, fax facility, Encarta, the movie database Cinemania, and a 3D golf game which will lure you away from work again and again. Only the piddly speakers stop this from being a package - dump them and plug the soundcard output straight in your hi-fi if you want real entertainment.
CHANCES OF YOU GETTING ANY WORK DONE Fair. A better soundsystem would be more likely to tempt you away from work.

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That '80s Show

Children had trouble understanding what the hell Nirodh was…why all the rain and the singing and the pink umbrella. Grown up had trouble understanding it too, the population kept growing in spite of all the talk and wall painting by the Family welfare department…Jacha Bacha Bachoo ka Baap sab khush all happy under the one big palm. That again is another story.

Vinayak at At the Edge has put together quite a comprehensive collage of life in the 1980s (both in text and images). We oldies should read it for the n-effect and the bacchas to know of the world as it existed before internet and satellite television.

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Caught in a Time Warp?

Pehle tha Rock n Roll
Phir aaya Twist
Phir aaya Disco
Ab Break Dance, Break Dance...

(First there was Rock n Roll
Then came Twist
Then came Disco
Now Break Dance, Break Dance...)


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Now try to redo this 1986 Bappi Lahiri number from the film Main Balwan, starring (who else but) Mithun Chakraborty, in today's scenario. I couldn't. Felt paused.

The other day, I went to a friend's engagement and wore a pair of trousers that my brother gifted me a decade back, and I didn't feel out of place.

I am not aware of any new dance form which has swayed our youth en masse since the days of Break Dance. There hasn't been any great musical revolution in between. Even the clothes that I wear (talking about us men) haven't changed much. My niece doesn't smile seeing the clothes that I wore in college, but she does giggle noticing what my elder brother wore as a child in black and white photographs.

Somewhere in 1990s, some things seem to have come to a standstill, whereas in others we are moving so fast that the past looks so sluggish. Internet and mobile have changed the way we live, communicate and earn a livelihood.

Every decade since World War II can be identified by cultural phenomenon (in music, dress and dance) which shaped the lives then, but that doesn't hold true for the last decade and a half. Perhaps there have been too many changes taking place simultaneously; and one couldn't have been all encompassing.

In India the only difference might have been in our movies. It took a maverick called Ram Gopal Varma to make Satya, a watershed in Hindi cinema, which was down in the dumps with mush, rehash, formula and syncronised PT dances, to infuse some life into that medium of expression. In music, we have AR Rehman and his dubbed Roja that had us all mesmerised with the new sound.

I do not follow trends, because there isn't anything worthwhile to follow. There was Nusrat Fateh Ali Khan, but then he died early, though his music still lives, in my digital audio player. There were some sparks of brilliance, almost at the same time: Junoon from across the border with Azadi, Silk Route's Boondien and Luck Ali with Sunoh. But none could rekindle the magic again. Lucky Ali sounded so monotonous thereafter.

And I also need to know, what after Break Dance?

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My Latest Adventures with Tintin

Tintin and his loveable whisky-loving and faithful fox terrier friend Snowy kept me in adventurous company during many a rainy afternoon. I owned very few of Tintin comics, the price was a big deterrent, but read almost all of them thanks to the comic exchange programme that we friends practiced. One which I missed was the very first one, published in 1929, Tintin in the Land of the Soviets (the other was the last but semi-complete - Tintin and Alph-Art).

Wilfing on the Internet the other day, I accidentally discovered Tintin in the Land of the Soviets on Scribd. Though the artwork in Tintin's first adventure is a far cry from the ones later ones which carried our young reporter (though he's rarely seen doing what reporters usually do) and his four legged friend to different parts of the world (including India, particularly the kingdom of Gaipajama, complete with all the stereotypes of fakirs and the Indian Rope Trick).

The comic book though meant for children is also a critique on different existing political systems. Be it the coup curry of Latin America or the Japanese interference in China. Hergé or Georges Remi (this was a favourite question of quizzards during our time as the name Hergé is a result of transposition of Georges Remi's initials) did support monarchy as depicted by Tintin's friendship with the Maharaja of Gaipyjama or his help for King Muskar XII of Syldavia in King Ottokar's Sceptre. Tintin in the Land of the Soviets shows the Bolsheviks in a very poor light (very unlike what we were taught in the school texts during our time) and this was perhaps the reason why the comic was not available in India. A few examples:














Tintin had inspired a number of people to produce unofficial comic books - one being Tintin in Thailand where Tintin goes on a 'sex holiday' to Thailand (it also features almost all of the major characters) - and I too produced one. I was 14 and in Class VIII when I put my very own Tintin adventure on paper (with pencils, a black Pilot pen and Camlin sketch pens), titling my work Tintin in Shilliont, keeping alive Hergé's tradition of fictitious lands based on real places. Shilliont was Shillong. But unfortunately, I lost that comic. If I remember right, Kisholay Ray (now a budding photographer), a good school pal, who had a much better hand at drawing than me also had his own version.

Though an animated series on the Adventures of Tintin had appeared on television, which I rarely missed (now I'm again rerunning them on my mobile), nothing beats the experience of the comic book in paper.

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Mile Sur Mera Tumhara (with Subtitles and Credits)

One of the more popular posts on this blog is Euphony from the Yesteryears, where I had compiled a list of songs (with download links) from Doordarshan programmes that we had grown up with. The favourite, of course is Mile Sur Mera Tumhara - the brilliantly crafted song (and video) on national integration.

Though this video is now available at many places on the internet, I tried a little value addition.

First, I attempted to find the names of the people behind the project. Though there is not much information available, and I'm too lazy to go out and try to find out, I put in whatever I could find (but didn't verify it).

Second, I put in subtitles (in Roman script) so that you can sing along (though most know it by heart). Just a little frill, unlike the Same Language Subtitling [PDF] in Chitrahaar, which has many more benefits.


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Download audio [00:05:33 MP3 2.54 MB 64kbps 44 KHz Stereo]

Mile Sur Mera Tumhara
(Video on national integration)

Year: 1988

Music: Louis Banks
Lyrics: Piyush Pandey
Director: Suresh Mullick
Camera: Vikram Bangera
Agency: Ogilvy & Mather India
Producer: Lok Sewa Sanchar Parishad

Languages used: (In order of appearance) Hindi, Kashmiri, Punjabi, Sindhi, Urdu, Tamil, Kannada, Telugu, Malayalam, Bangla, Assamese, Oriya, Gujarati and Marathi (the languages present then in the Eighth Schedule of the Constitution of India, which was later amended to include more languages. The present count is 22).

People featured (a partial list): Amitabh Bachchan, Mithun Chakraborty, Kamal Hasan, Jeetendra, Waheeda Rehman, Hema Malini, Tanuja, Sharmila Tagore, Shabana Azmi, Deepa Sahi, Om Puri, Deena Pathak (Actors); Mallika Sarabhai (Dancer); Mario Miranda (Cartoonist); Mrinal Sen (Filmmaker); Bhimsen Joshi, M Balamuralikrishna, Lata Mangeshkar (Singers); Narendra Hirwani, S Venkataraghavan, Prakash Padukone, Arun Lal, PK Banerjee, Syed Kirmani (Sportsmen)

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Indian Cigarette Ads from 1800s to 2000s

The song that is on the tip of the tongue of every Hindi-film-loving Indian smoker is getting a paint job. Dev Anand starrer Hum Dono (1961) will be soon released in colour (a la Mughal-e-Azam and Naya Daur). Mohammad Rafi's colourful rendition of the song penned by Sahir Ludhianvi and composed by Jaidev will have Dev Anand puffing Hindi cinema's most famous cigarette in a watercolour-like enviromnent.


[00:01:20]
Download a midi version of the song [zip | mid 00:01:52 3 KB]

Though not with an intention to celebrate the much admonished hard-to-break habit of smoking, I've put together collection of cigarette advertisements in India right from the late 18th century to the early 21st century just before advertising for tobacco products was prohibited by the promulgation of the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003. [pdf]

Lest I am accused of violating the spirit of the act, here are a few anti-smoking messages (they usually quite creative) as a deterring-prelude.

[Click on the images for a larger view]


Smoking kills (Cancer Patients Aid Association)


The smoke grave (Cancer Patients Aid Association)


Believe it or not, he actually smokes 20 different brands. Passive smoking, deadlier than you think (WHO and Ministry of Health and Family Welfare)


Between the two of them, they smoke fifteen cigarettes a day. Passive smoking, deadlier than you think (WHO and Ministry of Health and Family Welfare)


The irony is she doesn't know she smokes. Passive smoking, deadlier than you think (WHO and Ministry of Health and Family Welfare)

One puff and a slap of fine of Rs 200
Under Sec. 4 of the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act, 2003 smoking in railway premises including trains, stations, waiting halls and offices is prohibited.
South Eastern Railway
Striving for a tobacco free environment

Smokers are cockroaches and cigarettes roach exterminator (Cancer Patients Aid Association)


Smoking reduces weight. One lung at a time (Cancer Patients Aid Association)


O&M's brilliant take on one of the world's most popular campaigns, that of the Marlboro Man and his horse. The 'Second hand smoke kills' campaign went on to win numerous awards (Cancer Patients Aid Association)


Another gem from the O&M stable. Succinct and sure. This won the Gold Lion in the 'Outdoor Public Health and Safety' category at the Cannes Lions International Advertising Festival 2003 (Cancer Patients Aid Association)

Cigarette advertising in India from the late 1800s to the early 2000s

(This collection does not necessarily reflect the best in India's tobacco advertising. It is an exercise of convenience rather than comprehensiveness)


An early Indian tobacco advertisement, probably dating back to the late 18th century. The copy makes an interesting read (Anbumani Ramadoss would strongly disagree):

Support the Indian industry by smoking guaranteed Indian made Nizam, Vazeer & Gold Tipped Nizam.
Packed in packets of 10 each.
Made in India! By Indians! For Indians!
Registered
Ask your tobacconist for
Nizam, Vazeer & G.T. Nizam cigarettes
Manufactured in Bombay by John Petrino & Co.


An ad for cigarettes for women from the 1920s. The copy reads:
On every lip "Maspero" Specials & Felucca. The same high quality at Rs 3/12 per tin of 50. Sold by all tobacconists. A Maspero tip.


An ad from the 1930s. The text says:

Pradhan Specials Cigarettes
Made from Virginia Tobacco Planted in India
Indian Capital Management
Better than any Imported Cigarette for its price
Sole Agents - Chopra & Co., Chandni Chowk, Delhi
Local stockists: Shahabuddin Md. Ibrahim, Fatepuri
Local stockists: Maharaja Hotel, Delhi


One of the most popular cigarette brands in India - Wills Navy Cut's advertising campaigns has the highest recall value. Their 'Made for each other' campaign spanned generations of cigarette smokers. Here's an early Wills ad, when it was called 'Wills Filter' and old timers still do, some say 'Filter Wills.' From the mid or late 1960s.

The copy reads:
Made for each other
Like Wills Filter
Filter and tobacco perfectly matched. Taste that truly satisfies - time after time. Millions of smokers wouldn't have it any other way.
Wills Filter. Once you've tried it - you stay with it.
India's largest selling filter cigarette
Wills Filter
Filter and tobacco perfectly matched

In 1969 ITC, the manufacturers of Wills, introduced the Wills Made for Each Other contest to select the perfectly matched couple. Which half forms the paper rolled tobacco and who's the filter is a topic of an unending debate.


A few tobacco crops later, the branding changed to Wills Navy Cut - Filter Tipped. And the ad text evolved to:
Made for each other filter and tobacco perfectly matched
What tobacco men call marriage - the marriage of the right tobacco with the right filter - is what makes Wills Filter Tipped extra special. A filter cigarette as good as Wills is not just a good cigarette with a filter at one end - it is a good filter cigarette. The fine tobacco in Wills are specially blended to match the filter, enhance the taste. That is why you will find Wills Filter Tipped so satisfying. So many discriminating smokers already have.
they're great... they're Wills
Rs 1.20 for 20; 60 paise for 10

The ad was published in 1971 and 36 years later a pack of 10s costs Rs 34. An inflation of 5566.67 per cent! An annual rate would be around 154.63 per cent.


Made for each other in 1994. The models had changed but not much difference in the theme and also the copy.


Wills Navy Cut in a more modern avatar, not the ad, the packaging (2001)


Celebrating the arrival of 2003


A Wills ad from April 2004. Would be among the last ones to appear in mainstream print.

Other brands:


Charminar GOLD. I don't see this brand anywhere nowadays.

The copy reads:
Smoothness has never been so satisfying
Charminar GOLD Filter
Rs 1/95 for 20
Local taxes extra
Such a rare combination: smoothness, but with all the taste, all the satisfaction.
Just what you always wanted: Charminar GOLD


Wills Insignia. Where quality touches infinity.
(2004)


Gold Flake is by far the most popular cigarette brand in India (when I last saw the stats).


Gold Flake. It's Honeydew Smooth (2003)


Gold Flake. It's Honeydew Smooth (2003)


Gold Flake Lights. It's Honeydew Smooth


Gold Flake Ultima (2004)


Wills Classic Ultra Milds. Discover a passion (2002)


Wills Classic. Discover a passion. For those who value taste (2003)


India Kings. One of the premium cigarette brands in India. (2004)


Godfrey Phillips. There can be no fire without passion.


Godfrey Phillips Jaiselmer


Godfrey Phillips Originals


Four Square. The Man with the Smooth Edge (2004)


Four Square. The Man with the Smooth Edge (2003)


Four Square. The Man with the Smooth Edge.


Four Square. The Man with the Smooth Edge (2001)


Spicy fresh offer
Camera mobile phone
Movie tickets couple
Music CDs
Win instant prizes with Cluv Spice 10s pack!


Stellar Slims
Introducing India's first slim cigarette

Here are some that I borrowed from Vinayak's post at At the Edge. Vinakak Vinayak has a growing collection of vintage Indian print ads.


Give me a bike.
Give me a highway.
Give me my girl.
And give me the taste of toasted tobacco.
Toasted taste made milder.
That's the way I like it.
Discover the taste of toasted tobacco enjoyed by millions the world over. Now made milder and captured for your smoking pleasure in Charminar Filter.
Charminar Filter
Main dealer: Vazir Sultan & Sons, Hyderabad


Live life Kingssize
Four Suqare Kings
All the taste, all the way
(Input from Vinayak: Four Square Cigarette ad featuring Suresh Oberoi from 1970s. I think the woman in the background is Supriya Pathak.)


An exclusive affair
Regent Cigarettes


Bookshops are for browsing
And it was Sunday morning...
At last I found what I wanted
So had she.
This called for a quick plotting or I'd get shelved.
Visa Filter Kings Cigarettes

The ads have been scanned from old copies of Outlook, India Today, Parade, Man's World, The Times of India, The Statesman, The Week, Frontline; sourced from Indian Advertising 1780-1950; and downloaded from the internet. Dates for the early advertisements are assumed and may not be precise.

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