London International Awards - Indian Winners

Indian advertising agencies put up a decent show at the London International Awards 2008.

Leo Burnett picked up the maximum metals. It won nine of the 11 nominations it achieved. Unsurprisingly, eight of the nine awards were for the Luxor Highlighter campaign: three golds for Che, Charlie and Hitler in the Design category and two golds for Highlight What is Important – Pink and Blue in the Print category. Che, Charlie and Hitler won a silver each in the Print category, while Tide Detergents picked up a silver in the Consumer Campaign sub-category in Print.

O&M Mumbai won three silvers, two for its work for Neo Sports in the Campaign and Media Promotion sub-category in Television/Cinema. The third silver was brought home by the Videocon Integra Wide Screen TV campaign in the Radio category.

Production house Nirvana Films won a silver for its work on Neo Sports in the Television/Cinema category.

A showcase of the winning entries from India:


Category: Design - Poster
Award: Gold
Category: Category: Print - Office Equipment
Award: Silver
Ad: "Che"
Agency: Leo Burnett India, Mumbai
Product: Luxor Highlighters
Client: Luxor Writing Instruments Pvt Ltd
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Creative Director: Santosh Padhi
Copywriter: Russell Barrett
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi


Category: Design - Poster
Award: Gold
Category: Category: Print - Office Equipment
Award: Silver
Ad: "Charlie"
Agency: Leo Burnett India, Mumbai
Product: Luxor Highlighters
Client: Luxor Writing Instruments Pvt Ltd
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Creative Director: Santosh Padhi
Copywriter: Russell Barrett
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi


Category: Design - Poster
Award: Gold
Category: Category: Print - Office Equipment
Award: Silver
Ad: "Hitler"
Agency: Leo Burnett India, Mumbai
Product: Luxor Highlighters
Client: Luxor Writing Instruments Pvt Ltd
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Creative Director: Santosh Padhi
Copywriter: Russell Barrett
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi


"Every daily newspaper is chockablock with news. People in fact tend to scan each page and read only what is important. We just decided to help them do that better. Luxor Highlighters tied up with a National Newspaper who agreed to hiighlight only the salient parts of every article on a particular page. Our team worked closely with the editorial team in coming uo with innovative and intrinsically true stories within the larger story. The promotion touched the consumer at exactly the right time and at just the right place."

Category: Print - Office Equipment
Award: Gold
Ad: "Highlight What's Important - Pink"
Agency: Leo Burnett India, Mumbai
Product: Luxor Highlighters
Client: Luxor Writing Instruments Pvt Ltd
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Copywriters: Russell Barrett/Santosh Padhi
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi


Category: Print - Office Equipment
Award: Gold
Ad: "Highlight What's Important - Blue"
Agency: Leo Burnett India, Mumbai
Product: Luxor Highlighters
Client: Luxor Writing Instruments Pvt Ltd
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Copywriters: Russell Barrett/Santosh Padhi
Art Director: Santosh Padhi
Illustrator: Kunal Mhabadi


The centre spread of a magazine was stuck with each other with post-it glue
On opening the page the reader saw the stain stuck to the t-shirt
Post-it glue was applied on the lipstick
On further opening the page the reader could easily remove the stain off the garment

The centre spread of a magazine was innovately used to communicate a fresh new idea for Tide. The left half of the centre spread had the visual of the supposedly stained garment and the other half had the visual of a secretary with red lipstick. The lipstick was stuck to tha garment with the help of post-it glue. When the reader tried to open the page, he could easily remove the lipstick stain off the garment. This laid emphasis to our core proposition, 'Put stains back where they belong'."

Category: Print - Consumer Campaign
Award: Silver
Ad: "Lipstick"
Agency: Leo Burnett India, Mumbai
Client: Procter & Gamble
Agency: Leo Burnett India, Mumbai
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Copywriter: Santosh Padhi
Art Director: Santosh Padhi
Photographer: Amol Jadhav
Illustrator: Bhushan Patil


"The centre spread of a magazine was stuck with each other with post-it glue
On opening the page the reader saw the stain stuck to the t-shirt
Post-it glue was applied on the ketchup
On further opening the page the reader could easily remove the stain off the garment

The centre spread of a magazine was innovately used to communicate a fresh new idea for Tide. The left half of the centre spread had the visual of the supposedly stained garment and the other half had the visual of a boy spilling ketchup from his burger. The ketchup was stuck to tha garment with the help of post-it glue. When the reader tried to open the page, he could easily remove the ketchup stain off the garment. This laid emphasis to our core proposition, 'Put stains back where they belong'."

Category: Print - Consumer Campaign
Award: Silver
Ad: "Ketchup"
Agency: Leo Burnett India, Mumbai
Client: Procter & Gamble
Agency: Leo Burnett India, Mumbai
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Copywriter: Santosh Padhi
Art Director: Santosh Padhi
Photographer: Amol Jadhav
Illustrator: Bhushan Patil


"The centre spread of a magazine was stuck with each other with post-it glue
On opening the page the reader saw the stain stuck to the t-shirt
Post-it glue was applied on the ice-cream
On further opening the page the reader could easily remove the stain off the garment

The centre spread of a magazine was innovately used to communicate a fresh new idea for Tide. The left half of the centre spread had the visual of the supposedly stained garment and the other half had the visual of a girl having an ice-cream.

The ice-cream was stuck to tha garment with the help of post-it glue. When the reader tried to open the page, he could easily remove the ice-cream stain off the garment. This laid emphasis to our core proposition, 'Put stains back where they belong'."

Category: Print - Consumer Campaign
Award: Silver
Ad: "Ice Cream"
Agency: Leo Burnett India, Mumbai
Client: Procter & Gamble
Agency: Leo Burnett India, Mumbai
Chief Creative Officer: KV Sridhar
Executive Creative Director: Santosh Padhi
Copywriter: Santosh Padhi
Art Director: Santosh Padhi
Photographer: Amol Jadhav
Illustrator: Bhushan Patil


Download audio [MP3 157 KB 00:00:20 64kbps Stereo 44 kHz]
Category: Radio
Award: Silver
Ad:"Gunshot"
Agency: Ogilvy & Mather, Mumbai
Client: Videocon Industries Ltd
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Shekhar Jha
Copywriter: Karn Singh
Agency Producer: Diya Lahiri
Production Company: Musica, Mumbai
Recording Studio: Eardrum, Mumbai
Audio Engineer: Dereck
Sound Design Company: Eardrum, Mumbai
Sound Design By: Dereck
Voice-Over: Manoj Shetty


Download audio [MP3 274 KB 00:00:35 64kbps Stereo 44 kHz]
Category: Radio
Award: Silver
Ad: "Soap Opera"
Agency: Ogilvy & Mather, Mumbai
Client: Videocon Industries Ltd
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Shekhar Jha
Copywriter: Karn Singh
Agency Producer: Diya Lahiri
Production Company: Musica, Mumbai
Recording Studio: Eardrum, Mumbai
Audio Engineer: Dereck
Sound Design Company: Eardrum, Mumbai
Sound Design By: Dereck
Voice-Over: Manoj Shetty/Juhi Chatturvedi


Download audio [MP3 352 KB 00:00:45 64kbps Stereo 44 kHz]
Category: Radio
Award: Silver
Ad: "Table Tennis"
Agency: Ogilvy & Mather, Mumbai
Client: Videocon Industries Ltd
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Shekhar Jha
Copywriter: Karn Singh
Agency Producer: Diya Lahiri
Production Company: Musica, Mumbai
Recording Studio: Eardrum, Mumbai
Audio Engineer: Dereck
Sound Design Company: Eardrum, Mumbai
Sound Design By: Dereck
Voice-Over: Manoj Shetty


Download video [00:01:31 FLV 1.92 MB]
Download hi-res video [00:01:31 AVI 4.96 MB]
Download for mobile [00:01:31 3GP 1.66 MB]
Category: Television & Cinema
Award: Silver
Ad: "Gas"
Agency: Ogilvy & Mather, Mumbai
Client: Neo Sports Broadcast Pvt Ltd
Chief Creative Officer: Piyush Pandey
Group Creative Director: Sagar Mahabaleshwarkar
Associate Creative Director: Ramamurthy S
Copywriters: Ramamurthy S/Vinod Sudheer/Gururaj Rao/Sweta Ghorawat
Agency Producer: Deepa Limaye
Production Company: Nirvana Films, Bangalore
Executive Producer: Mekala Krishnaswamy
Producer: Mekala Krishnaswamy
Director: Prakash Varma
Director of Photography: PS Vinod/Tassaduq
Editor: Sally Salgaonkar
Sound Design Company: Famous Studios - Darshan VG, Mumbai
Sound Design: Nirvana Films
Music Arrangers: Rupert Fernandes/Anandh Ranganathan



Download video [00:02:01 FLV 2.62 MB]
Download hi-res video [00:02:01 AVI 6.74 MB]
Download for mobile [00:02:01 3GP 2.27 MB]
Category: Television & Cinema
Award: Silver
Ad: "Rusty Nail"
Agency: Ogilvy & Mather, Mumbai
Client: Neo Sports Broadcast Pvt Ltd
Chief Creative Officer: Piyush Pandey
Group Creative Director: Sagar Mahabaleshwarkar
Associate Creative Director: Ramamurthy S
Copywriters: Ramamurthy S/Vinod Sudheer/Gururaj Rao/Sweta Ghorawat
Agency Producer: Deepa Limaye
Production Company: Nirvana Films, Bangalore
Executive Producer: Mekala Krishnaswamy
Producer: Mekala Krishnaswamy
Director: Prakash Varma
Director of Photography: PS Vinod/Tassaduq
Editor: Sally Salgaonkar
Sound Design Company: Famous Studios - Darshan VG, Mumbai
Sound Design: Nirvana Films
Music Arrangers: Rupert Fernandes/Anandh Ranganathan


Download video [00:02:01 FLV 2.57 MB]
Download hi-res video [00:02:01 AVI 6.56 MB]
Download for mobile [00:02:01 3GP 1.66 MB]
Category: Television & Cinema
Award: Silver
Ad: "Presence"
Agency: Ogilvy & Mather, Mumbai
Client: Neo Sports Broadcast Pvt Ltd
Chief Creative Officer: Piyush Pandey
Group Creative Director: Sagar Mahabaleshwarkar
Associate Creative Director: Ramamurthy S
Copywriters: Ramamurthy S/Vinod Sudheer/Gururaj Rao/Sweta Ghorawat
Agency Producer: Deepa Limaye
Production Company: Nirvana Films, Bangalore
Executive Producer: Mekala Krishnaswamy
Producer: Mekala Krishnaswamy
Director: Prakash Varma
Director of Photography: PS Vinod/Tassaduq
Editor: Sally Salgaonkar
Sound Design Company: Famous Studios - Darshan VG, Mumbai
Sound Design: Nirvana Films
Music Arrangers: Rupert Fernandes/Anandh Ranganathan