Indemnity and Longevity

Whenever someone not-so-efficient (or pretending to be) takes control of the steering wheel, he/she invariably asks, "Hope you have life insurance?" "Life insurance wouldn't save my life, a seat belt might," comes a rational thought into my mind. Insurance is not seat belt, it is the bandage.

This ad from ICICI Prudential Life Insurance points towards a direct relation between life insurance and longevity. Colleagues whom I showed this ad called it "cute." It is.


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