Shock Value Advertising
Internationally, United Colors of Benetton has become synonymous with shock advertising. Indian advertising may be provocative at times, but it is rarely shocking (the Centre Shock ads don't count). But then it is not an altogether unknown genre here.
Here are some ads that might be shocking (or offending) to some readers at the first read, but then read the complete message. No images or pictorial depiction, just plain words.
[Some readers might find the content offensive. Read further at your own discretion]
Gone to bed with men, women and children.
Blossom
House of used books
#84/6, Opp. Amoeba, Church Street, Bangalore - 1.
Visit us at www.blossombookhouse.com
Agency: Mudra Communication
Slept with three, wanting more
Blossom
House of used books...
Agency: Mudra Communication
Dumped by her. Abused by him.
Blossom
House of used books...
Agency: Mudra Communication
Do not demand d**ry, you cocksucker
Dowry, it's the dirtiest word [In fine print]
The Sisterhood Collective
Agency: Brand Curry
Say no to d**ry, you fucking prick
Dowry, it's the dirtiest word [In fine print]
The Sisterhood Collective
Agency: Brand Curry
Motherfucker
www.achyutpalavcalligraphy.com
Even bad copy deserves to look good
Agency: Grey Worldwide
Bastard
www.achyutpalavcalligraphy.com
Even bad copy deserves to look good
Agency: Grey Worldwide India
Bitch
www.achyutpalavcalligraphy.com
Even bad copy deserves to look good
Agency: Grey Worldwide India
Related: How Many Babies Did You Kill Today?
3 Comments:
cool
The Masses of today have to be shocked to the core to react.
The Ads got the message Across!!
Nice Blog.
Roshan: If the reaction results in them lining up to buy the product, the shocking ad is worth the effort. Else, it would only interest lazy bloggers like me.
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