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Wednesday, July 01, 2009

Fuel deo: Ignite the fire (and experimenting with HTML 5 audio, video)

Why are most men's deo ads in India the same. There are numerous other ways to be sexy. Come on agencies you can do better. Anyway another for the collection.

Download video [00:00:33 FLV 720 KB]
Download hi-res video [00:00:40 AVI 2.37 MB]

But then this is not the real purpose of this post. Yesterday, Mozilla released Firefox 3.5 and one of the far-reaching features is the native support for HTML 5 audio and video with Ogg Theora, Ogg Vorbis, and WAV formats. In the not-so distant future, this is going to change how multimedia content is served on the Web. Proprietary formats like Flash and Silverlight would not rule the roost.

A simple sample of HTML 5 embedded video and audio of the Fuel deo TVC:


Download video [00:00:33 OGG 732 KB


Download audio [00:00:33 OGG 144 KB]

But the obsolete Web browser Internet Explorer 6 is the biggest impediment to the growth of the new Internet. One of the major pains while launching any new website is the compatibility with IE6. More than a third (38 percent) of the readers of this blog are still on IE6 and that's a huge slice.

And one of the major roadblocks to existing Firefox users upgrading to the Firefox 3.5 is the incompatibility of so many add-ons with the latest version. Maybe Mozilla should put a check in place that add-on developers upgrade their stuff. But then, the free nature of the Firefox browser would go against such curbs.

Learn more about Firefox and HTML 5 video and audio.


Abhiroop Banerjee said...

I wonder why it isn't possible for Microsoft to issue a 'patch' of some sort for IE6 to help it keep up! Just hoping that IE6 users will migrate to newer browsers eventually is frustrating.

feddabonn said...

...never had any luck with firefox, somehow. reluctantly moved to chrome, and it seems to work much better!

and really. isn't there something other than sex to sell deos with? i actually feel a little silly every time i spray!