The sturdy Ambassador - running on Indian roads since 1957 - may have lost its clientele. Once upon a time the Prime Minister to the bada babu all rode the Amby (those were the days of socialistic leanings). The PM now rides a German BMW. The bada babu has bought himself a Honda City. On the hills, where the incline is steep and the load is heavy, some Mark IIIs and IVs still ply - loyally.