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Tuesday, September 16, 2008

The Advertising Express

The Indian Express is one of the newspapers that land on my doorstep every morning. I find it to be one of the better dailies around. Like other media outlets the Express also publishes, from time to time, self-promotional ads.

I find the ongoing campaign appealing, because of its simplicity and the strong conect with the brand value. Here are they:

The Influential Express
Not politically correct.
But political and correct.
The Influential Express


The Intelligent Express
Not the average paper.
Because you're not the average reader.
The Intelligent Express


The Investigative Express
Grey matter in black and white.
The Investigative Express


The Incisive Express
Where opinion leaders get their opinion from.
The Incisive Express


The Impartial Express
We put the ink in think.
The Impartial Express


The Impartial Express
The Left thinks we are Right
The Right thinks we are Left
The Impartial Express


The Influential Express
The first thing on the agenda
For those who set one
The Influential Express

The Investigative Express
You care
That's why we dare
The Investigative Express


Agency: Vyas Giannetti Creative

3 Comments:

blaiq said...

Love the politically correct and grey matter lines. Top stuff.

Yusuf Samir said...

Nice collection...even I like the ad series being run by The Indian Express...one that you left out (and which is my fav)... The left thinks we are Right and the Right thinks we are Left :)

Soumyadip said...

Yusuf: I've now added the 'Left thinks...' ad and a couple more.